Google Adwords & SEO Expert Required

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Ian S.DART S.White Hat SEO Guru| Guaranteed Ranking S.Rupert H.Lubos L. + 25 others have already sent a proposal.
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Description

Experience Level: Intermediate
We provide both time critical and economy courier services to both end users and businesses. We ship worldwide sending anything from a document to several pallets of freight. The company is family run and has been established since 2004.

NATURAL SEO

The homepage (www.sameday-delivery.co.uk) and navigation on our site has, for the last two years, been 'Search Engine Optimised' by two very well known names, these being www.justsearch.co.uk & www.seoconsult.co.uk. Six of our most favourite key phrases were targeted being: Courier, Couriers, Courier Services, Interntional Couriers, Parcel Delivery & Sameday Couriers.

All the usual on page and off page techniques were used such as incorporating RSS feed, free directory submissions (monthly), one way links (ongoing), keyword density, introduction of blog & articles, adding deep links, HTML and XML site maps, article distribution, social media distribution etc etc. A considerable amount of work has been done to the homepage with re-designing and adding content to make it "SEO friendly".

Whilst some very small improvements have been made to our rankings, the overall result has been poor. It's dissapointing considering the significant investment we have made with these two companies.

After the above contracts had expired and not being phased by the above, it was then my intention in January this year to add 117 "local town" homepages to the site • See below. The idea was to concentrate on the phrases which incorporate "Sameday" and then "Town". For example: "Sameday Courier Guildford", "Ipswich Sameday Courier", or "Courier Guildford", "Ipswich Courier" etc to gain confidence in sales prospects searching for a local’ courier service.

The map to access the local town pages is at: http://www.sameday-delivery.co.uk/local_sameday_couriers.php

By simply adding Meta Tags and Pagewise Keyword Framing to the 117 Town homepages, we were getting 1st page Google results within a month after completing the work for 80% of our town pages for the phrases "Sameday Courier" and then "Town" and "Town" and then "Sameday Courier". It's remained pretty static ever since. It took our develolper at that time just 1 week to complete the work and it's been the best investment we have made. We now just need to get those search terms pushed further up the rankings and also get "Town" and then "Courier" and "Courier" and then "Town" search terms on 1st page Google. This is where I would need your help.

I am not sure what more can be done to improve our rankings on the main part of the site for key phrases: Courier, Couriers, Courier Services, International Couriers, Parcel Delivery & Sameday Couriers. I have spent an awful lot of money with two apparently well respected SEO companies and got a very poor return on investment. I am naturally sceptical but your advice would be appreciated on where we could go from here.

GOOGLE ADWORDS

We have 12 campaigns running in our account. Daily budget runs at approx £50.00. Created and managed by Adwords certified professionals, our account has been worked on/tweaked for the last 6 years. It now needs an experienced Google expert to log in daily and adjust bids accordingly so we are using our daily budget to our best advantage.

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I would prefer to deal with no more than 2 people who can manage both our Google Adwords and Natural SEO. I would need to be convinced you are the right person for the job and would like to see some evidence of previous SEO work that you have done that has resulted in good positions. It’s also important that I gain confidence so please provide me with the tasks that you would carry out beyond what has already been done above in order to improve our rankings. Finally, I need a breakdown of costs.

Many thanks and I look forward to hearing from you.

Kind Regards,

Martin Young






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