Ghostwriting from a Quantitative Study
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Post a project like this$10.0k
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TOP CERT video Script Writer/Editor, health writer, journalist, ghost writer, editor, blogger, tutor and mentor.
Corsham
Writer, Editor, Bid writer, NLP Trainer, Business coach and lifecoach, Ghost writing, Ghostwriter, Screenwriter, Fundraiser, Tenders and Bids
Saltburn-by-the-Sea
16240672821137101330281342621694363870684888115202147447759058541029725
Description
Experience Level: Expert
Num. of words: 27-30k
Tone: Other
Extensive research needed: no
Extra notes:
The book’s style, voice, and, content:
The style of the book would be similar to these books: "From Good to
Great", "SPIN Selling", and "How to Win Friends and Influence People.” The
voice similar to these three books but more closely to "SPIN selling" with
an appeal like "How to Win Friends and Influence People." For example, the flow would sort of
go something like this... Many studies have documented how important
customer relationships are to executive management, including CEOs, but
most business marketing resources and training seminars focus how important
it is build new customer relationships. When this strategy was put to the
test it was found that the companies that outperformed the under-performers
actually focused their time and attention on current customers with
specific emphasis on developing a vocabulary of their customers in terms of
their universal feelings and needs (i.e. feeling fear because they need
security). This went against what was expected and was surprising because
so much of marketing resources for managers are, in effect, driving a
further wedge between them and their customers.
This is where "How to Win Friends and Influence People" comes in because it provides awesome
easy to understand time tested principals and antidotes to get back on the
right track.
The content for the book would come from a fully completed
PhD quantitative dissertation.
How closely do you want your book to mirror your dissertation?
[AG I would like the best ideas gleaned from the study and then use more
industrial / conversational tone to communicate the ideas. Ideally, I would
love help creating a new set of acronyms or analogies that set me apart.
With SPIN selling they have all the questions stand for a letter... S=
Situation Questions, P=Problem Questions, I=Implication Questions, and
N=Need Pay Off Questions. With the book, "Selling to VITO" it stands for
(Very Important Top Officer). I would say 40%-75% would need to be starting
fresh, the remainder would need some word tweaking of existing content.]
The materials completed are:
PowerPoint with many pictures and graphs that condenses and
makes my entire study very concise (30-60 minutes to go through).
I would like to incorporate:
Some ideas from the book, "Non Violent
Communication: A Language for life." and maybe a some ideas from a couple
other sources
Amount of pages/words I am looking at total?
About 200 pages + 50 to 100 appendices, references (I have the bulk of the appendices and
references). My dissertation study has 30k words with references (no
charts) and 27k words without references and most appendices
Tone: Other
Extensive research needed: no
Extra notes:
The book’s style, voice, and, content:
The style of the book would be similar to these books: "From Good to
Great", "SPIN Selling", and "How to Win Friends and Influence People.” The
voice similar to these three books but more closely to "SPIN selling" with
an appeal like "How to Win Friends and Influence People." For example, the flow would sort of
go something like this... Many studies have documented how important
customer relationships are to executive management, including CEOs, but
most business marketing resources and training seminars focus how important
it is build new customer relationships. When this strategy was put to the
test it was found that the companies that outperformed the under-performers
actually focused their time and attention on current customers with
specific emphasis on developing a vocabulary of their customers in terms of
their universal feelings and needs (i.e. feeling fear because they need
security). This went against what was expected and was surprising because
so much of marketing resources for managers are, in effect, driving a
further wedge between them and their customers.
This is where "How to Win Friends and Influence People" comes in because it provides awesome
easy to understand time tested principals and antidotes to get back on the
right track.
The content for the book would come from a fully completed
PhD quantitative dissertation.
How closely do you want your book to mirror your dissertation?
[AG I would like the best ideas gleaned from the study and then use more
industrial / conversational tone to communicate the ideas. Ideally, I would
love help creating a new set of acronyms or analogies that set me apart.
With SPIN selling they have all the questions stand for a letter... S=
Situation Questions, P=Problem Questions, I=Implication Questions, and
N=Need Pay Off Questions. With the book, "Selling to VITO" it stands for
(Very Important Top Officer). I would say 40%-75% would need to be starting
fresh, the remainder would need some word tweaking of existing content.]
The materials completed are:
PowerPoint with many pictures and graphs that condenses and
makes my entire study very concise (30-60 minutes to go through).
I would like to incorporate:
Some ideas from the book, "Non Violent
Communication: A Language for life." and maybe a some ideas from a couple
other sources
Amount of pages/words I am looking at total?
About 200 pages + 50 to 100 appendices, references (I have the bulk of the appendices and
references). My dissertation study has 30k words with references (no
charts) and 27k words without references and most appendices
Casey F.
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20 Apr 2024
United States
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