Copywriting
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- Proposals: 19
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#ForbesEditor #PR #Branding #OnlineReputationManagement #SocialMedia #ContentWriter #Editor #Marketing
Fort Lauderdale
32035687635871905054520353720752991447432643381141158838374211740263742
Description
Experience Level: Intermediate
Industry: Food and Beverage
Information for the business: Fine Tea Company
Topic: Product Description, Web content
Tone: Formal/Professional
Outline & Structure: Copywriting across all business channels, with particular focus on product description and website content (including some involvement in social media & blogging);
Copywriting marketing materials and brochures;
Ensure overall consistency of digital and offline content.
Extensive research needed: no
Extra notes: As our Copywriter, you will be reporting directly to the Director. The role we have on offer as Copywriter is to deliver high quality communications and copywriting across all channels, including digital and offline content. The primary responsibility is to support the brand refresh project and to ensure the web content and the product descriptions deliver the brand messages consistently. The post holder will also support copy writing across the new product development and review existing product ranges. Reporting to the Director, you are expected to be proactive and take ownership of our content output, ensuring that we continue to optimize our communications and deliver the best possible results, requiring an excellent understanding of our unique selling points and our brand values. The role will be on a temporary basis to begin with (3 months), with the possibility of a longer term or permanent contract.
SCOPE:
Total on of current products: 100
Review and update current product descriptions (website) 80 words
Review and update description on packaging 50 words (this is mostly taken from website description and make is succinct)
New Product: 10-15
Produce description for new product line for website
Produce description for packaging and ensure it fits in with the design.
A Spreadsheet with all the current products with the description will be provided at the start.
Some independent product research needed.
Use of right tone is critical.
The content should fit in with the premium brand appeal.
Information for the business: Fine Tea Company
Topic: Product Description, Web content
Tone: Formal/Professional
Outline & Structure: Copywriting across all business channels, with particular focus on product description and website content (including some involvement in social media & blogging);
Copywriting marketing materials and brochures;
Ensure overall consistency of digital and offline content.
Extensive research needed: no
Extra notes: As our Copywriter, you will be reporting directly to the Director. The role we have on offer as Copywriter is to deliver high quality communications and copywriting across all channels, including digital and offline content. The primary responsibility is to support the brand refresh project and to ensure the web content and the product descriptions deliver the brand messages consistently. The post holder will also support copy writing across the new product development and review existing product ranges. Reporting to the Director, you are expected to be proactive and take ownership of our content output, ensuring that we continue to optimize our communications and deliver the best possible results, requiring an excellent understanding of our unique selling points and our brand values. The role will be on a temporary basis to begin with (3 months), with the possibility of a longer term or permanent contract.
SCOPE:
Total on of current products: 100
Review and update current product descriptions (website) 80 words
Review and update description on packaging 50 words (this is mostly taken from website description and make is succinct)
New Product: 10-15
Produce description for new product line for website
Produce description for packaging and ensure it fits in with the design.
A Spreadsheet with all the current products with the description will be provided at the start.
Some independent product research needed.
Use of right tone is critical.
The content should fit in with the premium brand appeal.
Adam S.
100% (2)Projects Completed
4
Freelancers worked with
4
Projects awarded
17%
Last project
3 Feb 2016
United Kingdom
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