CCC LOGO ANIMATION 30 s

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Description

Experience Level: Intermediate
The concept provided herein includes basic animation using CCC new Logo as the key character. The concept designed is simple and straight forward, created to spread the new Brands awareness. It shall include keywords that shall deliver the characteristics of CCC Corporate Identity, bringing the logo into the screen along with waves. There are 7 - 8 frames which complete this order, and deliver the message.

FRAME 1
The logo herein the screen acts like a typing cursor from a Word document. Almost 2 - 3 keywords are typed and deleted, as these keywords are based on CCCs missions and visions.
FRAME 2
The last keyword appears in this screen, scales and enlarges onto the screen. This keyword represents the main objective/vision to the new Brand Logo.
FRAME 3
Waves appear into the screen after the keyword fades out, as those waves represent the movement, and give a feeling of moving
forward.
FRAME 4
The first message moves along with the wave gives a strong impression about the new Brand Logo about to appear.
FRAME 5
As the first message waves out, a second message waves in giving a stronger impact towards CCCs visions.
FRAME 6
The last message waving in carries the main statement/mission for the Corporate Identity.
FRAME 7
The screen herein shows two sails sailing across the waves from either sides of the screen, moving along the screen until the both sails meet and join at the top of the screen.
FRAME 8
Once the sails are joined, the dots appear under the sails, forming the new CCCs Brand Logo. The whole logo appears here to show the Corporates New Identity.


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