Case Study related Questions (Marketing reference)

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Description

Experience Level: Expert
We are looking for a freelancer who can do the below mentioned case study for us.

3 Questions to answer, related to a short case study (1 page)

The case describes the product and strategy related problems, which were faced with in the last years. As a result, the world's best known toy brand reported its first loss in the history of the company.

The Questions are:

1. To what extent have consumer tastes change regarding toys and what are the implications for a company such as Lego? (10%)

2. What gaps regarding customer needs do you think exist within the customer segments currently being targeted by Lego? (20%)

3. Discuss the feasibility of Lego launching products in the computer games market as opposed to keeping to their traditional offerings (70%)

Word Count: 2000- 2500 words.

If you any further information, please contact through the messaging board.

Thanks.

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