2 Blogs/ Articles per month for 2 Pet Insurance brands

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  • Proposals: 14
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  • #1891233
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Jill S.Steph C.Jonathan S.Tina R.Julia C. + 9 others have already sent a proposal.
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Experience Level: Expert
My two insurance brands sit under a wider company umbrella, they are separate brands but offer the same product - pet insurance, namely dog and cat insurance.
We are looking to pick up one brand's social media, whilst kick starting the second brand completely.
Our main plan of action this year is to start sending out monthly newsletters/ e-magazines to all of our clients.

I am looking to have a blog section within the newsletter to offer readers some interesting content.
Our product is aimed at the leisure target market, our clients' pets are their children and incredibly important to them, so our content needs to be very warm and welcoming to reassure them that their pet's health is in safe hands with our insurance safety blanket.

We have found that our clients are very interactive on social media and in general so we need our newsletter/ blogs to be engaging with the client/ topics that they can relate to.
I think a column style would sit nicely within the newsletter but if we can stretch to 2 blogs per brand per month then we could have an ongoing column with a monthly article covering a specific topic.

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Clarification Board Ask a Question

  • Simon C.

    Who'd be choosing the topics?

  • Kristi C.

    Not quite expert rates. Thanks for the invite though!