Marketer of services for 25 years. A down-to-earth and commercial approach to marketing of organisations, services, brands, intellectual property and other intangibles both B2B and...Read moreMarketer of services for 25 years. A down-to-earth and commercial approach to marketing of organisations, services, brands, intellectual property and other intangibles both B2B and B2C. With experience in the property, publishing, education, arts, leisure and charity sectors. Always working with the bottom line in mind.
I have an ability to deliver complex ideas or techie jargon in a concise and accessible manner. Adept at reaching out to new contacts and business. I enjoy establishing rapport and forming business relationships that count.
Love to work with SMEs helping them develop a clear, effective, lo-cost marketing plan. Please note my availability is evenings and weekends, mainly contactable by email. Skyping in the work day won't work for me I'm afraid!
Defining brand strategy for UK-wide and internationally recognised services organisations
Competitor and industry analysis to guide market positioning
Copywriting and proofreading printed collateral, press releases, website content, blogs, case studies, internal monthly reports, meeting reports, internal/external newsletters
Designing printed marketing collateral including tender documents, flyers, sales leaflets, printed banners, case studies, newsletters.
PPC account management of 50+ campaigns, 400+ Ad Groups and 1,500+ Ads; ad writing, bid management
Social media campaign management to audience of 13,000 on multiple Twitter and Facebook accounts
Email marketing - content writing, designing and scheduling - to 3,000 recipients
Liaison with external web and marketing agency and outsourced social media & PR consultants
Management of print and OOH advertising including designing ads, negotiating pries.
Press/PR, email and direct mail campaigns, social media campaigns
Brand spokesperson, approaching & liaising with print, online and broadcast media ; BBC London News (on camera interview), The Sun, The Times, Guardian.com (video presentation), OK Magazine, Men’s Health, MSN.com, lastminute.com, Selfridges.com, Huffington Post
Fostering strategic partnerships and improving industrial relations with key players.
Reporting of market research/intelligence, competitor analysis to a senior management team
Website SEO, UX, uploading content, link checking
Event co-ordination including: booking stands, delivering stand furniture, staff scheduling, transportation, break down
Team leadership of four team members
Customer service duties for a charity’s 5,000 members
On the phone, in person and online sales
Researching, implementing, customising and teaching of Salesforce Lightning to colleagues.
Designing lead generation and sales follow-up policies and communications for sales staff
Implementing CRM software into companies to integrate sales and marketing systems
Managing a freelance team of 60+ service suppliers monitoring sales performance, appointment booking, invoicing
Account management of international business customers in EMEA, Far East, US and South America
Sales trips to UK and international trade fairs/industry conferences (London, Frankurt, Istanbul, Barcelona)