Teach you social media marketing in my online workshop

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What you get with this Hourlie

Course time 1 hour daily (5 days)

Course Overview
This course is aimed at giving attendees a good foundation in the world of social media (it is aimed at beginner-intermediate users). It provides an equal balance of interactive presentation, discussion and group work on the applications that businesses and companies should be starting to use in their marketing mix.

Social Media Themes
Topics Covered
• Social Media Today - stats and facts
• Digital Media Touch points
• Use of updates across networks
• Listening, researching and monitoring
• Social proof
• Broadcast vs Engagement
• SEO, Social Media & User-generated content

Twitter
Topics Covered
• Creating tweets, notifications, using video and images.
• Using retweets, notifications, direct messages, shortened URL's and hashtags.
• Building and nurturing a following.
• Engagement, PR, brand building, selling, customer care, sales promotion & much more.
• Monitoring, researching and listening.
• How to make the most out of new Twitter profiles.

FB
Topics Covered
• What are Facebook pages?
• Deconstructing Facebook Pages - updates, cover photos and apps
• How are organisations using them?
• Content creation looking at types of content - text, video, images, links hashtags - and how to create engagement.
• How to generate more followers (likes)
• Analytics - what to look and monitor
Facebook ads and sponsored stories - how to use them to target specific audiences.

Blogging
Topics Covered
• How are companies using blogs - brand awareness, customer engagement, as a PR tool.
• How can you use blogs in your organisation?
• Creating content for your blog
• A look at blog ambassadors, blog strategies, editorial calendars and embedding content.
• Exploring blog platforms, types of blogs and the content you would use.
What are micro blogs?

IG
Topics Covered
• Creating eye catching content, narrative, using video and images.
• Using reposts, notifications, direct messages, shortened URL's and hashtags.
• Building and nurturing a following.
• Engagement, PR, brand building, selling, customer care, sales promotion & much more.
• Monitoring, researching and listening.
• How to make the most out of new Instagram profiles.

Other platforms covered - please see attached sheets. The course will be customised for your business so fashion for example would be geared towards Instagram and Pinterest and B2B on Linked and Twitter

What the Seller needs to start the work

Online communication is required so students will need Skype, FaceTime etc