I have over 15 years Marketing experience, a Facebook Professional Certification, Google Partner Status and Google Analytics Certifications. I’m CMO for 2 multi-national companies...Read moreI have over 15 years Marketing experience, a Facebook Professional Certification, Google Partner Status and Google Analytics Certifications. I’m CMO for 2 multi-national companies (LoveWeddings.com and Marketing4Everyone.com) I manage Marketing consultancy for hundreds of businesses, I’ve worked on DMA award-winning campaigns and with some of the UK and Ireland’s biggest brands. I also run a popular Facebook group 'Facebook & Instagram Tips & Tricks', with daily content on improving Facebook & Instagram strategies.
But more importantly, I care about every business I work with and treat it like it’s my own. I am all about charging fair prices so it’s affordable for every business to get the results you’d achieve with a pricey marketing agency.
It’s one thing having a virtual trophy cabinet of marketing qualifications, it’s another to look after someone else’s business like it’s your own, thinking of the little details, going above and beyond to get the best results - that’s what I have done for thousands of businesses I’ve worked with, and I’m focused on doing this for you at an affordable price.
My services in a nutshell - read full details on each below:
- Facebook & Instagram Ad Management - getting cost per click as low as 2 cents for businesses large & small
- Mobile Optimised Landing Pages
- Google Adwords - Certified account setup and management - we are official Google Partners
- Google Analytics - Certified setup and analysis included FREE in my packages
- Full Website Development - I work with a top developer who can create a professionally coded website with advanced features including Shopify carts
"To say our expectations have been exceeded is an understatement. The response by way of exposure, post clicks, engagement and vastly increased bookings made our EUR50 initial investment the best money we have ever spent. We have since increased the business we do with Katie. We are very happy to recommend her, she really does deliver on her promises.” Dublin Skin & Laser Clinic
So a bit more about me. After graduating with a 2:1 in Marketing and Media Studies, I started working for the UK & Ireland’s top holiday company TUI UK, handling operations, promotions and marketing and being part of the small team that created MyThomson, the multi-million pre-departure programme that went on to win multiple DMA awards.
After this, I moved on to work for NBTY - handling email marketing for Holland & Barrett and GNC UK. In a short time, I had turned around their email marketing strategy, creating an innovative follow up programme that was then replicated in America and Denmark on the De Tuinen, GNC USA, Puritan’s Pride and Vitamin World brands.
I then moved to DealRush, one of Ireland’s top daily deal sites, managing the website and marketing operations with a turnover of over 5 million a year. I am Chief Marketing Officer for LoveWeddings, Ireland’s fastest growing wedding website and a consultant working with Marketing4Everyone, a top digital Marketing agency handling social media advertising and more for over 500 businesses globally.
FACEBOOK & INSTAGRAM CAMPAIGNS
I know how to get the best results from Facebook & Instagram. I have worked with hundreds of clients specifically on Facebook ad strategy, to create Facebook marketing campaigns with cost per click as low as 2 cents. Facebook is a science, and I have studied hard and built up years of experience to be the best at it. I am a Facebook Certified Planning Professional (not many people are, so watch out for this when you’re shopping around!), and I’m up to speed on the constantly changing features of the platform to ensure you’re using them first.
One of the secrets to Facebook ad success is having a strong retargeting programme. People need to see something multiple times before they commit, which is why my retargeting strategy sees up to 3x the enquiry rate of an initial campaign. Another key area is the ad landing page - I create a fully mobile optimised landing page for your campaigns, which is focused on getting enquiries to you. With over 95% of the majority of my campaigns getting clicks from mobile devices, having a mobile optimised landing page has never been more important. You can find some examples in my portfolio.
Another weapon in my Facebook ammo is video content. Video gets up to 8 x higher engagement than any other ad form on Facebook. By 2020, over 84% of website traffic is predicted to be from video ads! It’s the future and it’s the present - I can get a professional video shot for your business at an unbeatable price. As an example, I created a video ad for Ireland’s top restaurant Chameleon which reduced cost per clicks from 80 cents to just 2 cents, with thousands of video views and the owner telling me he got a ‘flurry of calls to book’ within hours of going live (we’d not even spent 2 euro on ads at that point!)
BLOG WRITING & CONTENT
My work has been seen in the form of magazine features, emails, blogs and web copy by millions of readers each week. I love to write (you’ve probably noticed!), and have a passion for creating engaging content whether you’re trying to sell holidays or hatstands - I can find an angle for you.
As a Google Partner, we can create campaigns that really work. One thing that I see very often is campaigns that have been created by top marketing agencies, that look good containing all the flashy features, but there’s no common sense applied to the ads themselves. I get to know your business, making sure those ads explain exactly what you offer. My copywriting skills make them catchy and engaging. I actually doubled click through rate overnight for one client recently, just by changing the copy on an ad! I use advanced features including Callout & Structured Snippet Extensions, Price Extensions where relevant, Remarketing techniques, Ad Rotation, YouTube placements testing and more - contact me for details.
I am also Google Analytics Certified, and will be pushing to get this set up professionally at no extra charge with my package, as it’s so important for you to see this detail about your website and customer behaviour. Once I’ve set up goals on your account, I’ll be able to show you the mix of channels people use to find your business. I find for many clients, Facebook raises that initial brand awareness and first click, then those same customers come back up to 90 days later via Google search - this information is so important to know how to split your budget. If you pay directory sites, I can also tell you how much of you traffic comes from them too.
WEB DESIGN & VIDEOS
I work with the best of the best in the business, and can get a fully mobile optimised website created for your business by a top developer, with advanced features including Shopify ecommerce if required. I can also get you a professional video shot and edited, and different versions created to be perfect for websites and Facebook ads - you have 3 seconds to make an impression on Facebook and videos should be concise and mobile friendly, this is where most videographers fall down - a standard video doesn’t cut it.
I love helping businesses and get a buzz from seeing the improvements in their enquiries and sales from my work. From small salons to multi-national companies, I look at that company as if it was my own, spending your budget in the best way I can. I am always there to help with any questions and I charge fair prices - after all, why should small businesses lose out because they can’t afford to work with the best?
Get in touch now to see what we can do for you!