Set up Gmail Ads or Gmail Sponsored Promotions (GSP) for your PPC Campaign
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What you get with this Offer
Google ended traditional text ads for Gmail in 2014, replacing them with a beta product called “Gmail Sponsored Promotions.”
This new (and very powerful) ad type targets potential customers using their Gmail activity.
Here is why you should use it:
* Cheap Cost-Per-Clicks – You pay when someone clicks the Teaser Ad, so CPCs are much lower than other display ads.
* Low Competition – Most AdWords advertisers don’t know how to set up a GSP campaign, let alone be successful with it.
* Super Targeted Ads – You can target contextual keywords, interests, demographics, geographic location, devices, etc, but even better… YOU CAN TARGET EMAIL DOMAINS!**
* New Ad Type – This never-before-seen ad type sparks the interest of viewers, making them more likely to click the ad. Plus, it looks just like an email!
Why is this significant?
Think about if you ran a travel booking website and you could target everyone who gets KAYAK alerts from @kayak.com.
Excited? Want to have one?
Don’t worry. I’ll help you get one.
What the Freelancer needs to start the work
I’ll need access to your AdWords account via MCC. Details about your business, industry, and competitors.
Few display ads that you want to advertise.
Here are some best practises to build ads.
Ad Best Practices
* Your “Logo” and “Advertiser” don’t actually have to be a logo and company name. Utilize these to catch people’s attention!
* Use a call-to-action in your Teaser Ads that matches the call-to-action on the Expanded Ad, to increase likelihood of people clicking through.
* Your goal is to get people to go to your landing page, not just to see your teaser. Once people navigate to your landing page, you can expect a great conversion rate.
* If you want people to call, you can also include your phone number in the expanded ad.
* Always include a button in your expanded ad.