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What you get with this Offer
When creating your new search campaign, I will structure your Keywords and Ad Groups meticulously, so that when your potential customers are searching on Google, they are greeted with an Ad that accurately reflects what they are searching for, along with an enticing USP, and usually a strong call to action. Google rewards Ads that are highly relevant to the search term, and this in turn results in a better ad position and/or reduced costs for each click.
This hourlie will include the following:
Keyword research relevant to your new campaign
Campaign creation, including all required settings (1x search campaign)
Detailed Ad Group structure (up to 12x Ad Groups)
Ad creation including Ad split testing (A/B) within all Ad Groups (up to 24x Ads)
Keywords with multiple match types (up to 250x keywords)
Ad Extensions, including Call, Sitelinks, Location, and Call-out
Conversion tracking, if not already in place (you may need to make minor amendments to site or place tracking codes)
Desktop & mobile targeting
Ad scheduling (if required)
7 days of monitoring, fine tuning and bid adjustments (very beneficial and a must for any new campaign)
All of my work will be completed to the highest of standards, and will be in line with Google's recommended best practices. Knowing AdWords inside-out is a huge advantage, and my experience and expertise allows me to manipulate a number of different factors to produce results that are unachievable for candidates of a lesser ability. Attention to detail is key, and it is something that I pride myself on.
I would recommend that you also purchase the add-on of a one-off 1 month review, or the on-going monthly review, for your new campaign. A lot will be learnt within this first month, and it's a great chance to optimise bids, add new negative keywords, change Ad text, or even pause parts of the campaign completely if they're clearly not cost effective.
If you have any questions at all, then please don't hesitate to ask.
What the Freelancer needs to start the work
Your AdWords customer ID, and details of what keywords, products, or services that you wish to target with this new campaign. Please also confirm your desired monthly budget for Ad clicks. The more details that you can provide, the better.