Run a Remarketing Campaign

Audience We Will Set For Google Ads Re marketing

First, make a list of your re marketing audiences. For this exercise, let’s say we’re working with the following audiences:
• All Visitors (30 Days)
• All Visitors (3 Days)
• Home Page Visitors
• Viewed Multiple Blog Posts
• Webinar Registration
• Content Download
• Used Free Tool A
• Pricing Page Visitors
• Free Trial
• Demo Completed (No Purchase)

This will allow you to group our audiences based on the spectrum at the bottom of the map, which indicates proximity to purchase. It breaks out something like this:
• Pre-research (low intent, just browsing): All Visitors (30 Days), All Visitors (3 Days), Home Page Visitors
• Research (so-so intent, informational): Viewed Multiple Blog Posts, Webinar Registration, Content Download, Used Free Tool
• Recommendation (high intent, transactional): Pricing Page Visitors, Free Trial, Demo Completed (No Purchase)