Google Analytics Individual Qualification (IQ) Exam & What You Need To Know

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What you get with this Hourlie

I have provided exam guides for destroying the Advanced Display Exam, acing the Advanced Search Exam, succeeding into the Search Fundamentals Exam, and even beating the Bing Ads accreditation process. And now I am ready for the big one: Google Analytics Individual Qualification exam, or GAIQ test.

The Google Analytics individual qualification exam covers basic and advanced Google Analytics concepts. This includes topics such as 1) planning and principles, 2) implementation and data collection, 3) configuration and administration, 4) conversion and attribution, 5) reports, metrics, and dimensions.

As the motherload of Google exams, the Analytics test is definitely the scariest, even for the PPC dinosaurs. But I also know that if you can pass the Google Analytics test, you really do know your stuff. You’re not only capable of getting into GA and tinkering around, but you’re familiar enough with the tools and reports it offers to really impact your PPC efforts.

Whether you’re taking your first stab at the Google Analytics certification exam, retaking it after a challenging first try, or returning to simply update your records, today’s coverage will give you an idea of where to focus your precious time!

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