Do deep website analysis

Basic Overview
The list is split into 4 roughly equal sections, (I) Accessibility, (II) Identity, (III) Navigation, and (IV) Content. I'll describe and rationalize all of the sections and line items below, but you can also download the checklist as a simple, 1-page PDF. I try to keep it simple with 3 basic ratings: (1) Green Check = Good/Pass, (2) Red Check = Needs work, but no disaster, (3) Red X = Bad/Fail. Not all points are necessarily applicable to all sites.

Section I. Accessibility
1. Site Load-time Is Reasonable

2. Adequate Text-to-Background Contrast

3. Font Size/Spacing Is Easy to Read
4. Flash & Add-ons Are Used Sparingly

5. Images Have Appropriate ALT Tags ms.

6. Site Has Custom Not-found/404 Page

Section II. Identity

7. Company Logo Is Prominently Placed
8. Tagline Makes Company's Purpose Clear

9. Home-page Is Digestible In 5 Seconds

10. Clear Path to Company Information

11. Clear Path to Contact Information
Similarly, visitors want to know that they
Section III. Navigation


12. Main Navigation Is Easily Identifiable

13. Navigation Labels Are Clear & Concise

14. Number of Buttons/Links Is Reasonable
Psychologists like to argue about how many pieces of information we can process, but if you start to get past 7-or-so menu items, think hard about whether you need them. If you've got 3 layers of flyaway Javascript menus, do yourself a favor and start over.

15. Company Logo Is Linked to Home-page t.

16. Links Are Consistent & Easy to Identify
17. Site Search Is Easy to Access
Section IV. Content
18. Major Headings Are Clear & Descriptive
19. Critical Content Is Above The Fold
20. Styles & Colors Are Consistent
21. Emphasis (bold, etc.) Is Used Sparingly
22. Ads & Pop-ups Are Unobtrusive
23. Main Copy Is Concise & Explanatory
24. URLs Are Meaningful & User-friendly
25. HTML Page Titles Are Explanatory