Professional website developer with ten years of practical experience in the field of information and technology. Hands-on experience in developing websites, and working on server-side...Read moreProfessional website developer with ten years of practical experience in the field of information and technology. Hands-on experience in developing websites, and working on server-side technology stacks, web hosting, email hosting, cloud hosting, virtualization, VPS and dedicated hosting, email marketing infrastructure setup, self-hosted email apps, search engine optimization, internet marketing, and the DNS.
✓Experience | Platforms & Content Management System (CMS)
•WordPress
•Shopify
•Magento
•WIX
✓Experience | WordPress Template Builders
•Elementor
•Divi
•Guttenberg
•Visual Composer
•Site Origin
•Visual Composer
•Beaver Builder
✓Jobs & Projects
•Goldcrest Apartments | https://www.goldcrestapartments.com | WordPress
•Acumum Law & Advisory | https://acumum.com/home | WordPress
•David Morley Architects | https://www.davidmorleyarchitects.co.uk | WordPress
•Agri Marketia UK | https://www.agrimarketia.com | WordPress
•Grass Fields | https://www.grass-fields.com | Shopify
•My Cigara | https://www.mycigara.com | Magento
•Zohoster INC | https://www.zohoster.com | PHP/MySQL | WHMCS | cPanel | WHM
✓ Work Engagements
Hands-on experience building websites of all types and kinds. I have built websites on self-hosted platforms that include WordPress and Magento and third-party platforms such as Shopify and WIX. I have complete command of HTML, CSS, and JavaScript to add interactivity to a website. With years of experience, I have worked on various projects for small businesses to large corporations. My experience has given me a deep understanding of multiple aspects of web development, from front-end design to back-end functionality. I have gained ample experience working with WordPress plugins for SEO, lead generation, website automation, and security. Over the last decade, I have had the opportunity to work on the following tasks and deliverables.
✓Past Experience - Websites
•Built websites to optimize administrative workflow, and adapt to future upgrades for flexible upgrades.
•Built E-Commerce stores for six-figure annual turnover businesses in Magento, Woo, Shopify, and WIX.
•Created dynamic real estate websites.
•Created website designsHTML, CSS, Bootstrap 4, Bootstrap 5.
•Created white-label websites using PHP, JavaScript, and MySQL.
•Customized WordPress and Magento themes and plugins to adapt to the needs of the website.
✓Past Experience - Email Marketing
•Built industry-standard email marketing infrastructure using self-hosted email CRMs that include Interspire Email Marketer, and MailWizz, powered by industry-leading mail transfer agent Sparkpost (formerly known as PowerMTA) for domain-based reporting, reporting of email deliverability, reporting of soft vs hard bounce, reporting of SMTP errors corresponding to bounce type in email log files.
•Carried out IP warm-up processes for improved relay and delivery rate resulting in high open and click-thru rates.
•Created A/B split test campaigns to identify the top-performing campaigns.
•Created detailed server-side email analytical reports to identify delivery by domains, percentage of delivered emails
vs failed emails, percentage of hard bounce vs soft bounce, and corresponding 5. x.x reason for bounce.
•Created feedback loop processors for top ESP – email service providers that include Microsoft (Hotmail), AOL, Yahoo, and Gmail.
•Created SMTP rules to monitor daily, weekly, and monthly email volume per IP in compliance with the rate limit allowed by email service providers.
•Defined end-to-end experience for client audience to improve open rate, click-thru rate, and reduce email churn alongside unsubscribe rate.
•Designed and developed professional email ads for marketing and transactional emails.
•Developed configuration directives defining global email attributes, domain-based attributes, source groups, virtual-mta (mail-transfer-agent) pools, SMTP pattern lists, bounce category patterns, bounce and feedback loop processors, email logs, control directives, accounting directives, SMTP delivery directives, file delivery directives, submission of API directives.
•Identified blacklisted IP’s using MX Tool Box. Sent IP removal requests to the respective IP blacklist repositories.
•Managed day-to-day export of email statistics from the app, and server-side email logs to identify email statistics such as relayed vs bounced emails, open-rate, click-thru rate, hard-bounce, and soft-bounce.
•Set up email campaigns using auto-responders and triggers to improve click-thru rates.
•Set up domain and IP-based rate limits, and rules in the email configuration files to improve email relay, delivery, and open rate.
•Setup self-hosted email-marketing infrastructure on CentOS, Alma Linux, and Rocky Linux to scale up to 5M-10M emails per month using /21, equivalent to 2,046 IPv4's to support operations governing business growth with a mail-tester.com score of 10/10.
•Worked on a variety of commercial email marketing software including Klaviyo, Mail Chimp, SendGrid, MailGun, AWeber, and Sendin Blue.
✓Past Experience - SMM - Social Media Marketing
•Analysed weekly reports to prepare detailed sales and marketing plans to monetize search campaign statistics, click-thru rates, and overall impressions on Google Search.
•Analysed user interaction with Google Analytics to identify user engagement overview, and relevant user statistics such as user engagement time, engaged session per user, users by medium, data on user acquisition, traffic acquisition, country-specific reports, and any events followed by conversions.
•Enabled monetization and improved retention, by identifying top trending keywords with low average CPC to reduce campaign costs and obtain high yields on investments.
•Executed B2B Lead Generation on LinkedIn, Facebook, and third-party affiliate networks.
•Identified customer segments, and other relevant demographics to identify the most optimal marketing channel with the lowest website churn and high return on investments.
•Identified high-performing, competitive keywords to scale down average CPC, targeting for higher yield on marketing investments.
•Identified negative keywords with high CPC to put into suppression in order to monetize campaign performance metrics and overall costs.
•Identified organic search trends using Google Search Engine console to report organic clicks, total organic impressions, average click-thru rates, and country-specific page rank vs overall page position on Google for a given date, week, month, or year.
•Identified top trending keywords for a variety of campaigns in the Healthcare, e-commerce, Real Estate, Fintech, Legal, Crypto, and Marketing Finance industries using Google Keyword Planner.
•Prepared detailed quantitative and qualitative analytical reports evaluating the ratio of ad impressions vs ad clicks, ad clicks vs cost per click, keywords performance metrics, and campaign device reports (mobile, desktop, tablet).
•Set up targeted Google ads using optimal metrics for optimal performance to quadruple annual turnover and sales.
✓Past Experience - Web Hosting - CentOS - LINUX - Virtualization
•Ample experience in setting up WHM – Web Host Manager on Linux (CentOS) for web hosting automation for hosting unlimited domains, apps, scripts, websites, MySQL, CRMs, and deploying SSL certificates for HTTPS encryption.
•Created stable servers to reduce churn, increase density, to maintain OS and hardware stability preventing resource spikes during peak hours.
•Worked on industry-standard web hosting control panels that include cPanel, DirectAdmin, and Plesk for managing 500 websites on a day-to-day basis.
•Worked on server virtualization using Cloud Linux to create stable servers to limit web hosting resources, bandwidth, hardware resource allocation, and usage.
✓Past Experience - Domain Name Systems - DNS
•Ample experience in setting up DNS records for new domains that include setting up A records, SPF records, private and public domain keys (DKIM), SPF, and DMARC authentication.
•Ample experience in setting up DNS records for domain-based authentication.
• Set up domain redirects using the Zone Editor in Web Host Manager (WHM).
•Set up subdomains, and add-on domains on a single or multiple network pointing to various IP addresses, services, and clients.
✓Past Experience - SEO
•Identified top-performing keywords using Google’s Keyword Planner.
•Embedded top-performing keywords in page titles, page content, and page descriptions for websites to boost page rank on Google and maximize organic traffic.
•Experienced in evaluating core website vitals, page experience and engagement statistics, and mobile usability of websites to create a robust SEO plan.
•Experienced in evaluating core website vitals, page experience and engagement statistics, and mobile usability of websites to create a robust SEO plan.
•Experience in setting up website Meta information that includes meta-title, meta-description, meta-keywords, open-graph protocol, Twitter cards, and alt tags for images.
•Expert in analyzing performance reports from Google Search Engine Console to monetize page content for optimal performance.
•Proficient in creating Google-compliant page structures with accurate Meta descriptions and canonical URLs.
•Successfully used a mix of white hat SEO techniques involving domain backlinks, guest posts, redirects from high-rank websites, guest posts, and spinning content to improve overall page strength, SEO score, and domain rank on Google Search Engine.
•Well-versed with the URL Inspection and Removals tool by Google to remove any low-rank urls with negative keywords.
