Create your Buyer Persona / Customer Avatar

Understanding your customers challenges, beliefs, values and desires, enables you to craft compelling content easier. It is a powerful way to create content that is clear, direct and specific to your customers needs. Understanding your customers puts you one step ahead of your competitors!!

You walk away with a clear focus on your customers:
1. Challenges and pain points
2. Values
3. Fears
4. Sample testimonials (how your product should help them!)
5. Avatar Profile - Background, Occupation, Lifestyle, Psychology and Aspirations

I will provide content ideas to also help to guide your content creation:
1. Blog Title Ideas
2. Keyword ideas

This will be provided in a word editable document.