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What you get with this Offer
Alternatively, if you already have an account running with a good amount of data, I will carry out a review that includes, but is not limited to the following checks to allow for a complete account refresh.
Wasted click budget - Checking for the correct use and implementation of negative keywords to ensure you're not getting poor clicks, reviewing the best times for your ads to run, checking search partner data, checking device performance data and location performance.
Quality Score - Reviewing each keyword quality score and looking to see how that can be improved upon, Google factors quality score during auction time, so it's important to make sure yours is a high as possible to get the cheapest clicks for the best positions.
Impression share - Just how much of that potential search traffic is seeing your ads and how I can improve it.
Click through rate - Looking at keywords and ad copies, making sure the keywords aren't too broad and the ad copies are 100% relevant.
Long tail keyword - Utilise long tail keywords, which help to focus your account and make it as targeted as possible, ensuring your generated traffic is of high quality.
Ad copy review - Check all ad copies to make sure they are in line with the keywords and they're of a strong enough quality to pull traffic.
Landing page optimisation - Reviewing your site, looking to make sure ads are sending traffic to the best landing pages and giving recommendations on how to improve landing page experience.
Mobile targeting - Mobile traffic is growing as a huge rate and anyone not optimising for it is missing a big trick, I'll ensure your account is fully streamlined to work with mobile searchers, including device bid adjustments.
Display campaigns - Using images from your site to create responsive image ads to use in conjunction with remarketing or custom intent/affinity audiences. For an extra fee I will put together graphics to use as image ads as well.
PPC best practices - Implementing all the proven best practices that experts follow, as backed up by historic data.
I can also offer continuous monthly management for your account to keep it as optimised as possible, ensuring you're getting the most profit from your click spend budget.
What the Freelancer needs to start the work
I need to understand as much as I can about your business to ensure I can provide the best possible service, to help with this I will send you an email once the project begins to go though your website intent and goals. To begin with though, if you could provide the following to help me get started.
1. Website URL
2. Google Ads ID