Hi there,
I'm a proactive and well organised marketer with excellent commercial awareness and ability to recognize market trends/consumer behaviours. - Strong analytical and...Read moreHi there,
I'm a proactive and well organised marketer with excellent commercial awareness and ability to recognize market trends/consumer behaviours. - Strong analytical and project management skills applied in the completion of the following activities: Market Research, Questionnaire Design, Product Trends analysis, Branding, Marketing Planning, Consumers/Competitors insight, Product Development/NPD Launch critical path management, Pricing Analysis, KPI reports and P&L Management. - Proven experience to drive new business opportunities through consumer insight/market research. - Proven ability to successfully execute repositioning strategies. - Proven experience in marketing consultancy (references on request).
Associate Member of the Chartered Institute of Marketing (ACIM).
After having worked for large blue chip companies (Healthcare/Beauty/Luxury), I decided to start a career as freelancer. This will give me the me the opportunity to satisfy my creative impulse and to be involved in interesting and versatile projects. Freelancing harnesses my skills and helps me to prepare my professional career ahead. I always consider any project as an opportunity to express my ability, excel my skills and drive the development of the business.
I'm currently providing freelance marketing consultancy for the following businesses:
- Fashion/Apparel start ups and SMEs;
- Beauty start ups and SMEs;
- Research companies specialised in the luxury/Fashion/Beauty/Healthcare field;
- Graphic design start ups;
- Healthcare businesses and Medical Devices;
- Professional services (Financial, Accountancy, Tax, digital);
- Automotive.
but I am open to explore new fields.
My Marketing consultancy covers the following areas:
- Marketing Planning: analysis of the industry, competitors landscape, Marketing Mix, Action/evaluation/control and budget;
- Branding: concept ideas for launch of new products, repositioning strategies, packaging, marketing collateral, Visual merchandising;
- Promotion plan and ideation of communication activities;
- New Product Development from concept to idea generation and commercialisation;
- Performance Analysis: using figures and graphs extrapolated through Google Analytics, Adobe Analytics and Tableau software;
- P&L Management and Budgeting;
- Dashboards creations: graphics to summarise findings and drive business strategies;
- Market Research: competitors analysis, SWOT analysis, industry analysis, market trends;
- Questionnaire design: customer survey, customer satisfaction questionnaire, mystery shopping programs; online navigation and new product launch;
- Linkedin Marketing;
- Survey Monkey;
- Social Media posting ideation.
*****P.S: Please note, before accepting my proposal, gain in touch with me to establish a better communication, find agreement and understand the project in more detail.******
I like to work closely with clients and foster long-term relationships so clarity and honesty is important to me.
Feel free to explore some samples of my portfolio.
Looking forward to getting in touch with you.
Kind regards
Eleonora