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What you get with this Offer
Do you have a shopping campaign that is no longer performing? Maybe you need a brand new shopping campaign building. Whatever the reason, one thing is for certain - your campaign performance will not reach it's potential if it is not created by someone who is up to date with current shopping campaign creation techniques and with experience within e-commerce.
With 7 years of hand on's experience managing big and small e-commerce Google Ads accounts, for start-ups and long term businesses, I have all of the experience to maximise your revenue.
My experience of running my own Shopify e-commerce website, as well as all of the advertising for the website, adds further value that I can bring to your account.
Here's what your shopping campaign build will include:
- A Well Thought-out Structure: The campaign will be organised in a logical order with similar products grouped into the same ad groups, this gives more control over the optimisation of the campaign to increase the performance.
- Custom Labels: custom labels can be added to your Google shopping feed to help organise your products ready to be imported into your new shopping campaign.
- Negative Keywords: A list of negative keywords will be added to the campaign using previous campaign data (if available) as well as search volumes downloaded from Google. Negative keywords help to reduce the amount of wasted budget of the campaign.
- Audiences: Audiences will be added into your account so that they can be targeted specifically with your ads.
- Devices: Initial device bids will be added based on search volumes and performance by each device.
- Tracking (extra): Conversion tracking can be implemented to increase the uplift of future optimisations. You must have Google Analytics set up to implement this, I can create your Google Analytics account for you if needed (please see the add-on's below)
Get more with Offer Add-ons
I can create a search campaign to advertise the same products
Additional 2 working days+$68
I can create your Google Analytics account and implement your revenue tracking
Additional 1 working day+$20
I can create your Google Shopping feed and pull it into the Google Merchant Centre (depending on CMS)
Additional 5 working days+$41
I can manage your campaign on an going basis (monthly fee)
Requires no additional time+$137
What the Freelancer needs to start the work
1) Your Google Ads ID number (found in your Google Ads account, I can provide instructions on how to create a Google Ads account)
2) Access to your Google Merchant Centre (if one has been created)
3) Access to your Google Analytics account (if one has been created)
4) Your website address
5) A list of the products you wish to promote
6) The geographical locations you wish to target
7) Your daily / monthly budget
8) Your target demographic / brief customer profile
9) The days you would like to run your ads (Monday - Friday 9am to 5pm or 24/7)