Complete SEO Audit ( Technical Audit and Website Quality Audit)

What goes into the WQA?
What comes out of the WQA?

I use it for :

Technical analysis
Content auditing
Identifying quick wins
Creating target pages for link building
SEO campaign progress reporting

What goes into the WQA?

The WQA collect SEO data from 6 sources:

XML Sitemap(s)
DeepCrawl or Screaming Frog (full crawl, on page data, technical data)
Ahrefs (links data)
SEMrush (keyword data)
Google Analytics (traffic, engagement, conversions)
Google Search Console (clicks, impressions, CTR)


What comes out of the WQA?

A completed SEO audit, ready for analysis – in 2 formats:

Google Sheets – formatted to review automated “Action” recommendations and dig deep into the data.
Google Data Studio – formatted to view large data sets in easy to read charts and tables. Also reports on progress over time.

Break these Actions down into 4 categories for simple analysis:

Technical Actions (404 errors, 301, page speed, duplicate content, pagination, canonicalization, etc.)
On page Actions (title, description, H1, improve the content, etc.)
Off page Actions (target with links)
Site architecture Actions (improvements recommendation)