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What you get with this Offer
This offer is for two months of conversion rate optimisation for your site and includes:
✓ Analysis of your analytics to find problem areas and to find quick wins that we can implement straight away to increase conversions.
✓ Set up heatmaps and onsite surveys to find out why your users aren't converting.
✓ Analyse the data to form hypotheses for A/B testing or immediate changes if you don't have enough traffic for A/B testing.
✓ Designing new versions of your pages to overcome issues found.
✓ Set up first A/B test if you have the traffic.
I also look at ways you can increase clarity and relevance and reduce friction and distractions that may be stopping people from converting.
You'll be kept fully informed at every stage of the process with all findings and actions to be taken.
You'll need a Hotjar account which is not part of this offer.
What the Freelancer needs to start the work
- Information about your business and what your main offerings are - a link to a page you believe describes this well will do.
- What you believe are your USPs.
- Who your target audience is? Or ideal customer/customer personas if you have them.
- What is a conversion to your business on your website? If more than one, which is the highest value, or bring in the most qualified leads that actually become a sale?
- Any particular areas of the site you'd like me to focus on.
- I'll need access to Google Analytics if you have it installed. I can sign a confidentiality agreement if needed.
- I'll also need access to your HotJar account.