Audit your Hotel's PPC Campaigns to boost your Bookings!

Delivery in
7 days

  • Views 77
  • 0

What you get with this Hourlie

In this Hourlie I will manually review your hotel's PPC campaigns from top-to-bottom within Google AdWords. This is the essential package for those who have had Google AdWords running, either from an agency or in-house, and would like to ensure that everything is setup correctly, ensuring that you're not wasting money. Using AdWords incorrectly can be a very costly mistake, so this package provides a great investment to those hotels who either aren't completely happy with their campaign performance, or whom would like an expert's opinion on the campaign setup - so you can feel more confident in your setup. The ultimate aim of your PPC campaigns will ultimately be to get more direct bookings at your property, which I’ve got plenty of experience with!

Below you will find the items I will cover in the campaign audit. Remember that I will do every task manually, with no software use, outsourcing, and will happily explain the results to you in plain English (phone, Skype, email - whatever suits you best).

Items covered in this AdWords hotel campaign audit:

- Ensure the campaign is linked to Google Analytics (if used).
- Ensure the campaign has conversion-tracking enabled.
- Ensure the landing page URL's are correct and relevant.
- Ensure your site / ads are optimised for mobile devices.
- Review your landing pages.
- Review your ad text quality and relevance.
- Review your account and campaign quality score.
- Review your campaign keywords.
- Review your use of negative keywords (if any used).
- Review your past-performance (eg which keywords you're bidding on and the performance of the campaigns).
- Review your bidding strategy in compliance with your budget.

An account audit is an essential task for all AdWords campaigns, regardless of how well it's performing at present. It's always a good idea to get a second pair of eyes to overlook an account, to ensure nothing has been overlooked, in a bid to save money whilst also improving the return on investment of your PPC campaigns. As a certified Google Partner I'm very qualified to review your hotel’s PPC campaigns, and to offer impartial advice on improving the performance, ensuring you hit the KPI's your hotel has set out to target.

What the Seller needs to start the work

I will need your 10 digit AdWords client ID visible when you login to the AdWords dashboard in the top-right of the account.