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What you get with this Hourlie
In my manually produced 25 page report I will look at your account thoroughly to see gains & improvements that can be made to the overall structure as well as suggesting longer term strategies to employ.
We look at your accounts performance over the last 30 days & consider the following:
1. Is your Account Structure correct/ fits best practice guidelines
2. Assess you ad copy - suggest split testing opportunities
3. Ad Extensions - suggest better alternatives
4. Check your Scheduling is set correctly
5. Assess whether your Geo Targeting is correctly set up
6. The Rotation settings for your ads
7. Check your Keyword matching - suggest better alternatives
8. Correct management of Negative Keywords
9. Analyse at granular level Quality Scores
10. Bid strategies/ management
11. Display Networks analysis
12. Re-marketing analysis
13. Check conversion tracking/ Goal Set ups correctly installed
14. Strategies to lower your CPC + boost your CTR
Landing Page Audit
In addition to the Adwords audit we analyse your key Landing pages & suggest improvements to generate greater sales/ leads boosting your CRO (conversion rate optimisation). Whether you're an eCommerce site selling products or providing services & need a lead gen boost we'll tell you where you're going wrong. We look into bounce rates & conduct speed test analysis to see how you can fine tune your site generally + specific landing pages.
CRO (Conversion Rate Optimisation)
Clicks & traffic is all very well but are you struggling to convert actually CONVERT the traffic you are acquiring. Many clients struggle at this last hurdle & don’t put enough thought into creating an on page environment that funnels the generated audience through to purchase or form filling/ calling etc. (lead generation). As part of this hourlie my analysis will tell you how to boost your CRO & maximise the return you get on your ad spend + I'll give you a 90 point checklist to put your CRO through the roof!! When our work is done you'll get a 25 page report with a 45 min call to discuss our findings/ recommendations.
What the Seller needs to start the work
Due to the depth and breadth of analysis we conduct for this report we feel it would not really be beneficial for accounts spending less than £900 per month as not enough empirical data would be available to draw strong conclusions and recommendations. If you spend less than this contact us first to discuss suitability.
I will need MCC access to your account and will send and invitation over to you to accept.
You can be assured all data and information is handled in a strictly confidential manner and I am happy to sign relevant non disclosure agreements if required.
This is a manually produced report and not one produced in 2 minutes at the flick of a switch. It takes many hours to produce and requires the input of myself and team specialists. It comes with a PPC Audit, Landing Pages Analysis, CRO Analysis and Tips, Auction Insights Reports, Ad Reports, Speed Test Analysis/ Reports & 90 Point CRO Optimisation Spreadhseet - hence the 5 day working day turnaround from when we have remote access and all information back from the buyer. With this in mind if you want a basic audit or overview then this isn't hourlie for you.
Competitor Analysis - If you select this bolt on please provide 2 competitors you want us to look at. Please Note: This information is not available for all sites, especially if they are small or don't have much traffic. If there is an issue with the URL's provided we will let you know.