Why It’s Time to Hire a Freelance Marketer or Freelance Marketing Consultant
The workforce landscape is truly unpredictable. In light of recent events in particular, everyone now has the chance to work anywhere, any time and for anyone. This can be easily achieved through the modern day phenomenon of online freelancing. If you want to take your business to the next level but you just don’t have enough time and resources, hiring a marketing freelancer can be a great option. Marketing can be daunting, mind-boggling and time-consuming but if you have at least one person to rely on who you can communicate with any time of the day or from anywhere in the world, you can relax a bit and focus on other aspects of your business.
The main reason why you’ll want to hire a marketing freelancer is due to lack of time, but there are other signs that will help you confirm if you really need a freelancer or not. Below you can find reasons as to why it’s high time to hire one. Later on in the guide we’ll delve in and answer your questions as to what is a freelance marketer or what a marketing consultant does.
Reasons Why You Should Hire a Freelance Marketer Now
- Your employees don’t have the expertise or specialisms
You may have a lot of employees working on different tasks but sometimes they won’t have that specific expertise you’re looking for. This can be particularly prevalent in marketing or digital marketing where you have particular disciplines such as branding, SEO or PPC. If you want to supercharge your marketing efforts, you’ll need someone who is an expert within this industry and with your business niche so they can own this particular specialism.
- Your team has a lot on their plate
You can have a team of marketers, whether it’s social media managers, content managers or CRM managers who could perfectly all chip in and take on the mantle of whatever piece of the marketing jigsaw you’re missing. But sometimes, they already have a lot on their plates that they don’t have more time to work on particular marketing tasks that require in-depth attention. This can be stressful for them, so if you think they have too much to do, it’s probably worth looking to lessen their burden and find a marketing freelancer who can help them achieve your marketing goals.
- Your business is losing out on opportunities
If you can’t catch up on the competition, are getting more and more customer complaints or losing out on many opportunities, be it new business proposals or product development, it’s definitely time to consider hiring freelancers. This applies to freelancers of any vertical, though when looking at freelancer marketing consultants, hiring a specialist here will allow you to focus on the areas of the business you want to while they take care of all things branding and growth.
How to Find the Perfect Marketing Freelancer or Freelance Marketing Consultant for your Business
You can find freelancers from many different online job platforms. Nonetheless, you can also search on social media sites like Facebook and LinkedIn as well as various outsourcing sites. Wherever you choose to search for freelancers, these tips can help you find the perfect one.
- Be Specific about The Skills You Need
Don’t just say you’re looking for a digital marketer because there are lots of them on any website. If you want to find the one that suits your business needs, be very specific as to what skills you need and what you want to achieve. As we’ve referred to earlier, there are many different types of specialisms that fall within the marketing bracket so it’s important you’re clear about this from the offset.
- Narrow your Search
You’ll surely have too many options when you look for a freelance marketer. Hence, narrow your search by using filters and adding more specific criteria. You may select an advanced experience level if you really want the best of the best.
- Narrow your Search Even More
If you still can’t find what you are looking for, you can provide more criteria and make the most of the filter on the search results page. You can select a specific location, (like Technical SEO in Los Angeles, for example) or a level of English proficiency to make your search even more refined. Among other sites, PeoplePerHour has plenty of different filters you can apply such as specialism, location and price range to help you go more granular in your hunt.
What Does a Freelance Marketing Consultant or Freelance Marketer Do?
Traffic analytics is important for any business and this is one thing many marketers are good at. In marketing, you need to measure everything and a freelance marketer can collect intelligent data that will help you assess the progress of your business and what you need to focus on for increased sales and revenue.
- Content Marketing and SEO
From billboards to articles to websites, content marketing is everywhere. It’s one of the most skills freelancers have that you can really make good use of. Most freelance marketers can create great copy that engages and drives customers into buying your products or services. Also, optimizing your website is necessary to get high ranks on Google. If this sounds new to you, your freelance marketer will take care of all SEO matters for you.
- Email Marketing
On-boarding emails, newsletters, outreach messages, and product updates can all help you reach out to customers quickly and easily. With great copywriting skills and good email marketing practices, your freelancer can provide you with a successful email marketing campaign.