A Business Guide to Digital Identity and Personal Branding


These days, digital identity and digital branding is important. We live in a world where online content and presence matters more and more. Being present online means establishing relationships and learning about other people, but it also adds a brand-new layer of reality to our lives which comes down to personal branding and digital identity. Did you go to a concert or a football match? It never happened if you didn’t post a photo!

Whatever the platform, people and brands like to share their thoughts, images, and opinions about all sorts of topics, but it makes their digital identities more complex and harder to manage. This can be a major issue for a variety of reasons. For instance, two out of three consumers are influenced by the social context of brand advertising. This can have direct impact on their opinions and assessments on brands and will ultimately influence their decision to purchase.

This is only one of many reasons why you should carefully design and curate your digital identity as a brand or business. In this post, we will present you the whole concept and show you how to grow your personal brand in a sensible, measured way.

personal branding

What is Personal Branding and Digital Identity?

Digital identity is defined as the data that uniquely describes a person or entity and contains information about the subject’s digital relationships and content.

Craig Hennessey, a web security specialist at UK Careers Booster, warns us to keep in mind that the things we do online are never completely private: “Even if you use Incognito browsing and other safety modes, your activities will be recorded one way or another.”

Besides that, publicly available content or information can always be misinterpreted and make you look bad in the eyes of the consumer. This is yet another reason to pay attention to your digital identity or your personal brand because it could make or break your business at some point in the future.

Where to look for your digital identity

As the largest and most popular search engine, Google is the first place where people will be looking for you. You should do the same and enter the name of your brand or persona in the search box. Check out all results that seem to mention you by name and analyse the content. Once you’re done with it, as yourself a few of questions:

  • Is this post accurate?
  • Can it hurt my online reputation?
  • How can I grow my personal brand or digital identity from this?

The process goes beyond website articles and is the first step for your digital security. We recommend you explore other types of content such as social media posts and comments, news, images, and so on.

Can someone steal your digital identity?

The question of cybersecurity is always important when it comes to identity management and personal reputation. However, the truth remains that hackers are able to steal your digital ID and use it for illegal purposes, or even catfish as your brand.

According to the reports, identity theft is currently a gold mine for cybercriminals as it reached an all-time high in 2016 with up to $16 billion worth of losses caused by fraud and identity theft. There are many ways to steal your online ID: from spamming and cookies to wi-fi thefts and customer loyalty account breaches.

After that, hackers use personal information to create counterfeit cards, pay bills, file fake tax returns, launch phishing attacks, or initiate any other type of illegal but lucrative online activity. For this reason, the key is to keep your eyes wide open, nurture your online self and grow your personal grand accordingly.

Six tricks to create a flawless digital ID

Let’s assume that you are just starting to build your online identity and want to learn how it works. We present you six hacks to make a flawless digital persona:

  1. Delete undesired content

If you’ve already got social accounts set up, the first thing you should do is to remove the existing content that reveals negative attitudes toward controversial topics. Besides that, make sure to delete awkward or inappropriate content.

  1. Create a website

A professional-looking personal site will make you look more credible and authoritative. It’s also a way to ensure higher Google ranking, so people won’t have to ask around somewhere else. If you don’t have time or resources for this, consider hiring a freelance web developer or a freelance web designer.

  1. Share upbeat content

The goal of online activities is not to dehumanise yourself. On the contrary, you should share upbeat content to present your identity as positive and proactive.

  1. Don’t quit checking

Another important advice is to keep checking your online identity, especially on Google. Do it regularly because it’s the only way to react quickly and remove unfavourable content. You can monitor his on an automated basis by using Google Alerts.

  1. Stop posting everything

The internet allows you to share whatever you like whenever you like, but we strongly encourage you to resist the temptation. Even if your content is superb, posting 10 times a day will make you look suspicious in the eyes of the searcher. That’s why you need to stay reasonable and publish content only if you have something really interesting to share with the world.

  1. Mind the online security

The last tip on our list is technical but highly relevant. Namely, you need a solid security program to keep you protected from malware attacks. Keep it up to date and change passwords regularly – it should be enough to make your online identity persona impenetrable.


The average internet user is browsing websites on a daily basis, administering at least a couple of social accounts, and publishing all sorts of online comments from sports and music to public finance and politics. In such circumstances, it is crucial to take care of your digital persona in order to preserve your online identity and reputation.

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