- Dubai, AE
- £7 /hr
- Available now
Ambitious Marketing & Brand Consultant with International experience, focused on sharing cultural insights and passion for Authentic Brand Communication.
Brand Authenticitymore...Ambitious Marketing & Brand Consultant with International experience, focused on sharing cultural insights and passion for Authentic Brand Communication.
Brand Authenticity became one of my focus points working with international brands, by analyzing and communicating their Brand Personality to the target audience. Brand personality, like a human personality, is unique and enduring. Brand authenticity is the resemblance of the brand personality with the human characteristics of the target audience.
Marketers these days are no longer fully in charge of their brands, companies now must collaborate with their consumers. Because consumers are no longer isolated buyers, they are connected with each other and make decisions based on information and feedback of their peers. Companies who use this trend in their advantage will lead the market and be able to reduce their advertising costs by increasing consumer empowerment.
We will work together to build a strong brand DNA and successfully share it with your target audience, by creating unique consumer experiences (in any medium or platform).
Area Covered: Marketing & Branding
Marketing & Brand Consultant