- London, GB
- $90 /hr
- Available now
I have a proven record in managing multi-channel customer campaigns including coordination, execution and scenario planning in IBM Unica. My expertise include critically importantmore...I have a proven record in managing multi-channel customer campaigns including coordination, execution and scenario planning in IBM Unica. My expertise include critically important and timely customer segmentation, campaign test strategies, and performance reporting and campaign outputs. In addition, I provide strategic support and insights on the development and evolution of highly relevant and dynamic customer engagement strategies.
My skills include
• Experience of Database Marketing tools (like IBM Unica Campaign, Flytxt Neon )
• Experience of core technical platforms at user level for database marketing purposes (MS SQL Server, Postgresql, mysql, Oracle & UNIX).
• Experience in developing automation and procedures to collect, transform, standardize and process the extracted data.
• Knowledge of Database Marketing techniques & processes and experience of outbound and inbound campaign management.
• Ability to effectively present information to management, and internal teams in a manner that drives effective change and continuous improvements.
• Customer oriented.
• Ability to manage multiple projects and tasks simultaneously without losing sight of the important details.
• Able to quickly range from the tactical to the strategic, solve the specific problem then design a solution to prevent it from happening again.
• Troubleshooting skills;
• Thrive in a fast paced environment, able to prioritize well, juggle multiple competing requests with composure.
Campaign Management Consultant / UNICA SME