- Bangalore, IN
- £7 /hr
- Available now
I am a marketing professional who has 5-6 years of experience in marketing communications, BTL, vendor management, PR and campaign management and lately has started with searchmore...I am a marketing professional who has 5-6 years of experience in marketing communications, BTL, vendor management, PR and campaign management and lately has started with search engine marketing.
Area Covered: Marketing Communications, SEO, PPC, Social Media Optimization, HTML/XML, BTL, vendor management, PR and campaign management.
Work Experience Summary: CAREER SUMMARY & ACCOMPLISHMENTS
*Over 5 years of experience in marketing domain implementing various marketing and customer engagement programs.
*Google AdWords Qualified.
*Led marketing at BT Infonet to win Overall Global Marketing *Achievement Award twice in succession.
*Led marketing activities for launching six new branches of DBS Cholamandalam Wealth Management.
*Significantly enhanced lead generation process at Mahindra Holidays.
*Organized country wide seminars for British Telecom taking participation level to an all time high.
*Single handedly managed BT India Annual Customer Satisfaction Study.
Mahindra Holidays & Resorts India Ltd.(http://www.clubmahindra.com) Bangalore Marketing Manager Oct 2008 – Dec 2009
Mahindra Holidays & Resorts India Ltd. is a part of the Infrastructure & Realty Sector of the USD 7.1 billion multinational Mahindra Group.
*Managed online and offline lead generation activities through Talisma Enterprise Suite.
*Managed BTL marketing, direct marketing (e-mailers, SMS shots, etc), telemarketing and special marketing drives.
*Prepared Collaterals for on ground activations.
*Managed marketing budget and controlling cost.
DBS Cholamandalam Wealth Management ( http://www.cholawealthdirect.com) Bangalore/Mumbai Deputy Marketing Manager Sep 2007 – Oct 2008
DBS Cholamandalam is a joint venture of Development Bank of Singapore and Murugappa Group. It dealt in wealth management for high net worth individuals.
*Managed lead generation for Karnataka, Maharashtra, Gujarat and Madhya Pradesh.
*Planned monthly budgets and ATL marketing activities.
*Interacted with radio and print media for local advertisements.
*Managed vendor and agency relations.
*Prepared event write-ups and creatives for fliers.
BT Global Communication (http://www.bt.com) Mumbai Asst. Marketing Manager Jul 2005 – Sep 2007
BT Global Communication, a subsidiary of BT Telecom Pvt. Ltd., is a provider of global managed network service provider.
*Coordinated with PR agencies for corporate communication.
*Prepared newsletters, product write-ups, direct-mailers.
*Managed product launch campaigns.
*Managed corporate website development.
*Worked on competitive market intelligence.
*Involved in implementation of Sales Express module of SAP.
Education Summary: MBA (Marketing)
Faculty of Management Studies, BHU 2002 – 2004
Secured First Division
Did internship at Goetze India Ltd, a subsidiary of Escorts.
Certificate for Core Competence in Computing
NIIT, Delhi 2004
Basics of scripting and query languages
B.Sc. (Chemistry Honours)
Banaras Hindu University 1999 – 2002
Secured First Division
Marketing Communications, SEO, PPC, Social Media Optimization, HTML/XML