I am a highly competent market researcher with 14 years experience gained both agency and clientside working on quantitative and qualitative projects. I have a wealth of experiencemore...I am a highly competent market researcher with 14 years experience gained both agency and clientside working on quantitative and qualitative projects. I have a wealth of experience in moderating focus groups, conducting telephone depths, desk research and compiling competitor insight reports.
Area Covered: Marketing/ Market Research
Work Experience Summary: I started my career as a graduate quantitative researcher for Millward Brown in Warwick
After deciding to move to London and wanting to try qualitative research I moved to SPA and by the time I left was conducting 70% qualitative research, mostly FMCG for clients such as General Mills, M&S and Coors Brewers
Following SPA I had my first clientside role working for HSBC in their customer insights team looking after adhoc and continuous quantitative and qualitative research
After HSBC I was Associate Director at Leapfrog In-Situ looking after the store based research programme for Tesco
After this I had my 2nd clientside role at Anheuser-Busch who were then taken over by InBev (now called ABInBev). Here, I was senior insights manager looking after the Budweiser and Beck's brands managing all types of market research projects including tracker, NPD, packaging, brand audit, in-bar research etc
Since ABInBev I've had two contract roles - one with Pearl and Dean doing a maternity cover and looking after their research team and one with ABA Research in St Albans.
I then took on a full time position as Account Director with Trinity McQueen (formerly Brass Insight) looking after qualitative research in the London team and managing key accounts specialising in Retail and FMCG research. I have recently left Trinity McQueen as following the birth of my daughter, we have moved to Cornwall.
Education Summary: 2:1 - BSC Communications and Society gained from Leicester University (1998-2001)
4 A Levels (2 A's and 2 B's) - The Chase High School, Malvern
10 GCSE's (1 A*, 8 A's, 1 B) - The Chase High School, Malvern