- Worksop, GB
- £30 /hr
- Available now
I am a WPP calibre Digital Strategy & Web Monetisation Expert with a track record of pedigree brand creation and management within the digital space. I created the 360 degreemore...I am a WPP calibre Digital Strategy & Web Monetisation Expert with a track record of pedigree brand creation and management within the digital space. I created the 360 degree brand communications strategy for Ford of Europe\'s S-MAX, winning Car of The Year 2007. Managing a 100+ Million Euro Communications Budgets and a 200+ Inter-Agency WPP team. I have worked at the rarified level of the \'Super-Brand\' and deliver campaigns on-time, on-budget with a clinical eye on commercial return.
Whilst at ebuyer.com i created and managed the e-tail giants Group Partnership Strategy, creating a highly successful integrated media program managing major co-oporative advertising spend for the worlds leading technology vendors; Intel, Google, Microsoft, HP, ACER, PayPal & Sony etc. The integrated media program was executed across 3 key communications platforms.
1) Digital Brand Planning & Program Management | Online Product Advertising
2) WTF | What\'s The Future Magazine
3) eCRM | eCampaigns | Data Capture | Affiliate Partnerships
As Digital Marketing Manager for The University of Sheffield i transformed the University\'s web proposition from being an also-ran within the educational sector in to a Top 5 Hitwise rated site. Key areas of development concentrated on UI, Information Architecture, CEM, Audience Profiling, Visitor Intentions, Attention Funnels, SEO, SEM, Goals & Conversions. I introduced Multi-Lingual capabilities exploiting further the overseas opportunities and secured the University\'s status as a iTunes U learning provider with Apple. I was also instrumental in the University\'s eCRM program aligning the student journey to the digital life-cycle.
If you\'re looking for someone to give your digital brand positive direction in 2009 or perhaps you have a specific digital requirement then feel free to access my vast expertise and experience gained from working on the worlds leading brands.
Brands i have worked on:
Ford of Europe | S-MAX | Mondeo | Galaxy | Intel | Google | Microsoft | HP | Sony | ACER | Belkin | PayPal | Canon | Siemens Fujitsu | Virgin Media | emusic | ebuyer.com | John Blackburn Group | The University of Sheffield | Juniper Networks | Chartered Institute Of Marketing
Area Covered: UK & Europe
Company Name: Harrison & Young Ltd
Industry: Marketing and Advertising
Work Experience Summary: Monetisation, Customer Experience, Great Design andTraffic are my key areas of expertise.
Here are my recent key roles:
Group Partnership Manager - ebuyer.com
European Account Director - WPP | Ford of Europe
Digital Marketing Manager - The University Of Sheffield
Digital Brand Director - Harrison & Young
Education Summary: CIM Post Graduate in Marketing 2009
Digital Strategy | Web Monetisation