PPC, Adwords, Pay Per Click Management Expert
We have been involved in paid search since 2001 when Google launched Adwords in the UK, since starting out the as an affiliate we've spent many millions of pounds of our ownmore...We have been involved in paid search since 2001 when Google launched Adwords in the UK, since starting out the as an affiliate we've spent many millions of pounds of our own money learning our craft and since 2004 we've been managing other people's PPC across Adwords, Yahoo and MSN/Bing.
I personally was the first Google Adwords Certified Professional in the world, passing the exam on the day of launch, since then we've gone on to become an Adwords certified company and now an AdWords Premier certified partner for Adwords and Analytics as well as Yahoo Ambassadors and MSN Adexcellence qualified.
On average we cut the cost per sale by 30% whilst increasing the spend to generate more sales at lower cost, e.g, CPA for a travel company reduced from £13 per sale to £4 with 400% uplift in sales, We took another merchant in the highly competitive adult toy sector from $15 CPA down to $9 with a spend increased from $30k to $150k per month over a two year period.
We ideally like to take on existing accounts spending more than £1k / $1k per month as we can save our fees from the outset in most cases however we are happy to look at new start ups as long as the marketing budget is suitably sized or at least open ended if the results are there from the initial spend and we have proof of concept and shown we can deliver a value added service.
We have worked across all sectors from heating oil to children's bedding to finance to adult to transport to travel to accommodation to menopause products!! We are very experienced at B2B and B2C lead generation, so no matter how competitive or niche your product or service is we'll be able to hit the ground running with it.
Area Covered: UK, USA, Europe
Agency Name: Converted
Industry: Marketing and Advertising
Work Experience Summary: Started working on AdWords PPC in 2001, worked on accounts for clients like Unicef all the way to adult toys, heating oil, forex, loans, children's bedding and pretty much everything else you can think of.
My company is a Certified partner in AdWords Premier Partner, Bing qualified, as well as very experienced with facebook.
we also provide A/B testing and Landing page optimisation, conversion optimised website redesigns, dynamic banner creation,
Education Summary: AdWords qualified professional, AdWords Certified Partner company,