- Fulham, GB
- £40 /hr
- Available now
I have experience in global communications and brand strategy, having worked at blue chip agencies throughout my career. I have a broad skillset which includes market research,more...I have experience in global communications and brand strategy, having worked at blue chip agencies throughout my career. I have a broad skillset which includes market research, new product development, integrated comms planning (including digital) and marketing and communications strategy. I also have extensive experience in working in emerging markets, particularly Southern Africa.
Area Covered: London, Global
Work Experience Summary: Developing global brand and communications strategy on a telecommunications giant.
- leading global research projects
- leading creative development for global, integrated communications campaigns
- new product development
- client workshops
Communications and brand strategy across a number of industries, including FMCG, financial services, ISP's, public sector, fashion and media.
Insights executive on a top 3 UK insurance brand
- Commissioning quantitative and qualitative research studies
- Presenting consumer trends to commercial and marketing teams.
- Developing a strategic framework for tackling the over 50's home insurance market
Developing the Pan European digital communications strategy(including eCRM) for a major automotive brand.
Brand Repositioning and Strategy
Repositioning a well known Italian-owned FMCG brand in South Africa - project included market research, internal research, workshops through to delivering an integrated relaunch campaign to consumers, trade and emplyees.
Channel planning within a range of industries.
Education Summary: Business Science Degree, majoring in marketing and economics
SAP Essentials Course
Brand/ Communications Strategist