- London, GB
- £30 /hr
- Available now
I am a freelance PR consultant to the Videogames industry (Over 10 years experience in house and agency side with top publishers on AAA games). I am also currently working on amore...I am a freelance PR consultant to the Videogames industry (Over 10 years experience in house and agency side with top publishers on AAA games). I am also currently working on a new Animation/VFX and sound studio project.
Area Covered: London
Work Experience Summary: Freelance PR Consultant/European PR Manager
Lunch PR/Bethesda, London, January 08 - July 09
Instrumental in the planning and implementation of the European PR and Marketing plans for Fallout 3, Brink, Wet and Rogue Warrior.
Provided distribution partners in individual territories with tailored plans, asset schedules and timelines.
Managed all external lifestyle PR agencies Europe wide.
Heavy involvement in all teaser trailer creation, artwork direction and distribution planning.
Organised key events on the Fallout 3 campaign including European press tours, exclusive press trips to Bethesda\'s offices in Washington DC, Ubidays (Paris), E3 (Los Angeles), Leipzig and the Australian press tour.
Achieved 96 Fallout 3 specialist press front covers in 10 months, huge online presence and weekly news coverage across all top video game sites and blogs in Europe.
Maintained a comprehensive contact list and managed communication with all top publishing houses across Europe and Australia.
Maintained excellent relations with all 3rd party dev studios and Bethesda\'s own in-house development team.
Created content for press releases and promotional material.
Nowplayit.com, London, October 07 - January 08
Responsible for all PR activity surrounding new music tutorial website.
Helped build the brand around social media and digital PR techniques.
Created content for the website and managed the online community on the Now Play It website.
Co-ordinated all PR for the launch of a one off DVD in time for Christmas 07 in co-operation with EMI and the Arts Council England.
Achieved blanket coverage across UK Media including a two hour spot on BBC
Breakfast with KT Tunstall teaching the weather man how to play Jean Genie by David Bowie on guitar.
Assistant Euro PR Manager/UK PR Manager
Capcom, London, March 02 - October 07
I was responsible for much more than my titles suggest as from 02-05 Capcom held a very small team with only two Marketing managers and no Product or Brand Managers. We managed the entire marketing side of the European business with only six people for the whole of Europe. This invaluable experience has given me a very broad understanding of how processes and departments work at all levels within the video games industry.
I was instrumental in the creation and implementation of Strategic Marketing planning at the highest level from very early on in my career at Capcom.
Presented all Capcom releases to various press, sales and marketing people at many different international events and conferences.
Managed Capcom\'s Presence and looked after press at worldwide conferences such as Tokyo Game Show Japan, E3 USA to many bespoke trips in addition to various destinations all over Europe and Australia.
Helped set up and advise the German marketing and PR function when we opened the Hamburg office.
Worked alongside the Marketing Services department to ensure all assets and product artwork were tightly aligned with product requirements.
Managed external PR agencies on all AAA title campaigns including as Dead Rising, Lost Planet, Resident Evil (all titles up to 5), Devil May Cry (all titles up to and including 4) and many more.
Worked within tight budgets set by myself in co-operation with the central team.
Maintained excellent relations with Capcom US office and Japan\'s R&D department in Osaka and the International Business office in Tokyo.
My relationships with press were and still are second to none and I maintain many close friends at the highest level in publishing across the world.
Effectively managed the Marketing Assistant\'s time and delegated jobs to them as I saw fit.
Rocketmedia PR Agency, London, June 00 - March 02
Worked on several accounts at Rocket including Konami and Codemasters. Campaigns I specifically helped co-ordinate and run include Metal Gear Solid 2 Sons of Liberty, Pro Evolution Soccer 2, Silent Hill 2 and Colin McRae Rally 2.
Education Summary: 1996-1999 - Rose Bruford College, Greenwich, London
Degree - BA (Hons) Music Technology
1989-1996 - The Grove School, St. Leonards, East Sussex
10 GCSE, 3 A levels (English Lit, Art, Music)
Freelance Consultant and Producer