- Hemel Hempstead, GB
- £40 /hr
- Available now
Freelance Web Analytics Implementation and Insight Specialist with 20 years experience overall in analytics, data management and reporting, over 8 years in web related specialitiesmore...Freelance Web Analytics Implementation and Insight Specialist with 20 years experience overall in analytics, data management and reporting, over 8 years in web related specialities including Java Script debugging and tag development . Extensive use of Omniture/Adobe Site Catalyst and Discover, Google Analytics, Google Tag Manager, Web Trends, Comscore, Tealeaf, Hitwise, and Crazy Egg for user behaviour/demographic analysis and segmentation, heat mapping, KPI report generation and deep dive analytics.
I usually work on a contract basis providing deep dive analysis, dashboard and segmentation creation as well as more specialised projects around system implementation, tag creation and strategic report planning.
Area Covered: Uk Wide
Summary: Advanced user of Access with SQL skills, advanced user of Excel.
Web content writing, proof reading/copy editing others contributions.
Writing procedural documentation, policy documents.
Project admin on website & reporting tool development and upgrades.
Job Title: Data Analyst
Company: Just-Eat Group
Description: Working on developing a better weekly pack around on line user interaction.
Building a better retention model and introducing life cycle analytics.
Developing a more comprehensive Geo data set from Cameo data, CRM database etc
Job Title: Web Analytics Expert
Description: Designing the new Site Catalyst tag specifications for a clients new application form rollout. Developing and implementing the test script after deployment.
Job Title: Digital Insight Specialist
Company: BBC World Service
Description: Using Site Catalyst and Discover to develop a new weekly & monthly dashboard for WS stakeholders. Providing deep dive insights for campaigns across the service, advising on issues arising from the recent Site Catalyst implementation.
Job Title: Web Analyst
Company: Tribal DDB
Description: Using Site Catalyst and Discover to develop a new monthly report deck and insights for the client. Conducting a tag audit across the site to identify gaps and recommend improvements. Implementing dashboards for stand alone areas of the clients site.
Job Title: Web Analytics Specialist
Company: UK Ministry of Justice
Description: Using Google Analytics and Hitwise to provide contextual analytics and insight to existing and newly intergrated stakeholders across the MoJ website and intranet.
Job Title: Web Analytics Strategist
Description: Contracting on a migration project for Ladbrokes from Nedstat to Omniture. Capturing existing tagging, user requirements and documenting new tagging requirements for rollout. Advising the client on areas for further analysis not currently covered.
Job Title: Senior Web Analyst
Company: Crayon London
Description: Contract. Helping gather data from Omniture (Site Catalyst and Discover) to support UX briefs for BT.com. Training web analyst in use of Site Catalyst and Discover.
Job Title: Senior Digital Data Analyst (Nokia)
Company: Wunderman Interactive
Description: Providing analytics and insight to Nokia for their on-line shop across all markets with particular responsibilty for Russia, Germany, Sweden, Finland and Poland. Developed horizantal analytics across countries with OLS component.
Job Title: Senior Data Analyst (Web)
Company: Wunderman Interactive
Description: Working on a migration project to move all Ford of Europe microsites from Sophus3 to Omniture. Putting together tagging briefs using Http Fox, Charles and Digital Pulse to verify existing tags then again to establish Omniture tags are firing correctly. Populating xml files to enable a wrapper solution for the testing stage.
Job Title: Web Analyst
Company: British Telecom
Description: Contracting. Working within the consumer retail team using Omniture tools to provide order journey analysis, develop year on year analysis around previous site redesign and provide comparison page analysis of pre-order pages.
Job Title: Analytics Consultant
Company: Snapdragon Analytics
Description: My own freelance company providing web analytics, usability advice, KPI consultancy to small to medium sized companies looking to develop web solutions, understand user behaviour or improve retention and ROI.
Recently I have worked with: Screen Europa Productions (Paris/London), The Boars Head (Hemel Hempstead), ROI Distribution (Berkhamsted)
Screen Europa Productons have been expanding their business and enhancing their on-line presence. I advised on usability aspects of the new sites as well as KPI's that would be of use for judging ROI and providing customer insight.
Created an on line presence for a local pub specialising in music & Thai food. Developing content, adding links (bands and social networking) and organising pictures to upload.
ROI Distribution were involved in a web upgrade project and required help with reviewing usability and testing new developments prior to roll out.
Job Title: Insight Executive
Description: Contracting. Working within the Insight team to provide e-mail campaign analytics, analysis of the user behavior around crossover engagement, spend and frequency of play on the National Lottery website as well as investigation of the customer journey.
Job Title: Web Analyst
Company: Haven Holidays
Description: Developing user profile and journey analytics using WebAbaccus and Tealeaf to find ways to drive up on-line conversion rates, SEO and PPC search quality.
Use of Hitwise to monitor user demographics, competitor clickstreams and search term opportunities.
Use of online surveys and customer feedback analysis to highlight user issues.
Overseeing the WebAbacus upgrade. Setting timescales, working with consultants and IS, ensuring correct tagging implementation, testing data quality and training other team members on new version.
Working with marketing to segment users via advertising they responded to allowing development of new strategies.
Job Title: Central Moorings Administrator
Company: British Waterways (Watford)
Description: Joined 6 weeks before launch of online tendering trial to act as Super Moderator for the website. Helped design and implement payment testing regimes. Responsibility for adding new content.
Trained moderators in Business Units how to develop and upload vacancy details.
Documented all procedures around handling customer sensitive data and closing contracts once a tender has ended.
Managed all 'offline' user accounts and submit tenders on their behalf.
Testing resilience of 3d Secure and Verified by Visa prior to implementation on live site. Testing all new developments on development server before sign off and roll out to live site.
Use of Google Analytics to monitor traffic on the site. Analysis of unexpected bidding or visitor patterns. Analysis of user feedback (internal and external) to drive change with the developers.
Use of SAP to analyse internal data quality around mooring site data and craft licensing to answer FOI requests from user groups/individuals as well as standard ands ad hoc internal reporting.
Edit and maintain up to date content on Boats & Boating intranet site using SharePoint software.
Job Title: Risk Analyst
Company: DSg International plc
Description: Preparation and production of Compliance Indicators, Audit Results and PI Count Results to UK and some European chains on a store by store level.
Weekly and Periodic Security and Health & Safety reports based around analysis of SRs.
Designing and implementing new B.O and Access queries/reports to provide the group with better visibility of Security and Loss issues.
Liaising with Operational/Security managers to provide further analysis of issues arising from standard reporting.
Job Title: Technical Analyst
Company: DSG International plc
Description: Analysis and calculation of product failure rates and repair rates to identify problem products.
Analysis of job data to identify the root causes of product failure and identify common faults in high failure rate products.
Produce Product Quality Binders, MCMR Binders, Flat Panel reports and other regular and one-off reports using Access, Business Objects and Excel.
Job Title: Various Temp Roles
Company: HSBC, Asquith Court, McAlpine
Job Title: Data Analyst
Company: Eckoh Technologies
Description: Responsible for production of weekly KPI's, management account reports and client revenue statements from PRN, SMS, mobile content and voice recognition services using Business Objects and Excel. Use of Netgenesis to monitor website activity/traffic when still 365 Corp.
Data cleansing and integrity checks to migrate company and client service information initially from Excel to Access then to Business Objects.
Managing client expectations of report delivery times, content and accuracy. Reconciliation of client queries against carrier statistics where necessary
Job Title: Statistical Analyst
Job Title: Administrator
Company: Hemel Property
Job Title: Fault Management Administrator
Company: Johnson Controls
Job Title: Customer Reports Officer
Company: BT Syncordia Solutions
Description: Administration of web based reporting tool. Training new users and setting up user accounts to comply with company security policy. Instigating new reports and polling regimes. Providing first line support for account team and client queries.
Preparing and delivering client presentations to explain function and content of reports, establish client requirements and demonstrate web based reports package.
Interpreting data network fault logs to establish the nature of faults and correct outage times for QoS reports. Analysing capacity planning reports to determine any need for network upgrades, any impact on SLA's.
Identifying discrepancies between network diagrams and actual polling regimes to pass back to commissioning.
Degree: GCSE's A; GCSE E
Field of Study: C
University / College: Adeyfield School
Web Analyst/Implementation Specialist/Report Writing/Web Content Writer/Proof Reader