- Jeddah, SA
- £30 /hr
- Available now
With a strong academic background (an M.A. in Marketing and Management with Distinction from Bradford University) and diverse experience, I can assure your work to be completedmore...With a strong academic background (an M.A. in Marketing and Management with Distinction from Bradford University) and diverse experience, I can assure your work to be completed in an extremely professional manner. Significant product development as well as teaching experience has refined my research skills, therefore I excel in collecting and analyzing data with an eye for detail. Also, exceptional command over english language(IELTS score 8.5 out of total 9.0) means I can offer excellent translation services as well as writing services. Other skills include, Presentation formatting, Data entry, creative writing, report writing etc.
Area Covered: Saudi Arabia and worldwide
Summary: 1. Institute of Business and Management, Karachi Jan 2008-Sept 2008
Pakistan’s leading Business Education Institute
Job Title: Instructor in Marketing
Key Role: To deliver basic marketing knowledge to undergraduate students in order to build up their foundation of the subject.
Courses Taken: Principles of Marketing
Projects assigned to students:
• Conducting a marketing “audit” of a company and assess if it produces desired level of customer satisfaction. The focus areas included marketing mix, segmentation, target marketing, positioning and an overview of the company’s marketing environment. The students were then required to give recommendations to the company acting as consultants.
• Selection and scrutiny of advertisements in order to assess a company’s marketing communications strategy.
• Role-playing exercise in which students had to enact two scenarios of a bad and good customer services
In addition, my role also involved assisting marketing faculty in such tasks as designing course outlines, creating and delivering presentations on new courses to all the stake holders.
2. AIG Pakistan New Hampshire Insurance Company July 2006-Dec 2007
World’s leading insurance company
Job Title: Deputy Manager (Accident & Health)
Key Role: The role encompasses a broad range of activities, ranging from Product development to Marketing. The key activities include:
1 Develop New and Renewal product/business as per the delegated regional authority.
2 Manage and be involved in the life-cycle of all product launches for all lines (travel insurance, bancassurance, personal accident) • i.e. Product creation, policy wordings, policy schedule, rating, filing, legal, claims, training, system, creative, brochure and marketing maternal approval and process approval
3 Development of marketing material/brochures and identifying the most suitable medium of communicating with customers about the product.
4 Continuously researching the market for Product/Price/Feature/Process comparison of different products in the market vis a vis AIG Products
5 Developing effective process flows for backend office (Customer Services, branches, Claims) in order to reduce response time to customers.
6 Periodical training to the stakeholders like CSG, Systems team, Call centre, Brokers/Agents, Sales team on product, underwriting philosophy, process-flows, document -flows, system issues etc.
7 Assist the Profit Center Manager in the preparation of budgets, business plans, and establishing long term goals.
Skills Acquired: Product development and marketing communications techniques, Strategic planning, market research
3. Henkel Detergents UK July-Dec 2005
One of the leading FMCG’s, with business units comprising of Household Care, Personal Care, Adhesives and Technologies
Job Title: Brands Assistant (Marketing Intern)
Key Role: Assisting the Brand Management Team in various tasks such as new product development, marketing mix decisions, research etc.
Skills Acquired: Brand Management skills as well as strong analytical skills.
4. Get Real Marketing Group, UK Oct 2004
A youth marketing agency which helps companies to promote and build awareness of their products and services to students in higher education through student brand managers’.
Job Title: Student Brand Manager for Bradford University
Key Role: Taking part in various marketing activities ranging from Market Research, PR, to Promotional activities Planning and execution
Skills Acquired: I carried out a promotional activity with my team, for O2 mobile telecommunications, for their MMS awareness, in Bradford. This prepared me to do effective teamwork and I learnt how to plan and execute a promotional activity at the right time and right place.
5. Unilever Singapore Pte Ltd, Singapore June-Aug 2003
One of the world’s largest FMCG companies with popular portfolios of brands including Dove, Persil, Flora, Lux etc.
Job Title: Internee in HPC-Marketing Department
Key Role: Completed a 6-week internship with involvement in such projects as:
1 Promotional ideas generation for new Dove line of products.
2 Self-designed small scale research aimed at understanding hair and facial care of Singaporean women.
3 Proposal regarding introduction of proper Customer Services in the organization in order tore-connect’ with Dove consumers.
Skills Acquired: Teamwork particularly in a diversified work environment, Brainstorming, interview skills for focus group, presenting a business proposal.
6. Unilever Pakistan Limited , Pakistan June-July 2001
One of the world’s largest FMCG companies with popular portfolios of brands including Dove, Persil, Flora, Lux etc
Job Title: Internee in Marketing Research Department (Quantitative section).
Key Role: Involvement in various small-scale projects in order to learn key steps involved in a research process.
Skills acquired: Designing a questionnaire, differentiating among different types of research and when they are required, interpreting results of research, preparing research report for brand team.
Job Title: In-country Research Analyst
Company: Euromonitor International
Description: Planning and executing research projects on various industries in KSA. My role includes taking ownership of all aspects of the research process, from visiting stores to secondary source information-gathering, trade surveys, data manipulation and report writing, eventually providing the end user with detailed analysis of a particular industry.
The projects carried out for Saudi Arabian market so far includes:
Beauty and Personal Care
Education Summary: University of Bradford,UK 2004-2005
MA (with Distinction) in Marketing and Management
University of Karachi, Pakistan 2003-2004
Masters in Public Administration majoring in Marketing
First Class First Position Holder.
University of Karachi, Pakistan 2000-2003
Bachelors in Public Administration (Hons)
British Council Pakistan and University of Cambridge UK 2004
IELTS (International English Language Testing System), Band Score: 8.5 out of total 9.0. (Ranked between very good user and expert user of English language).
Completed several e-learning courses within AIG:
1 Sales: Prospecting, Call introduction and Negotiations
2 Financial Management Basics
3 Advanced Project Management
4 Microsoft Excel (Intermediate and Advanced)
Center of Excellence training - Dubai July 2007
Completed 5-day Center of Excellence training in Dubai, focusing on adapting best practices in sister department in Arabian Hub Office and implementing them in home office
Product Development/Underwriting Training • Dubai September 2007
Understanding the techniques, process and the concept of product development and Underwriting of business.
Marketing management/Research professional