- London, GB
- £75 /hr
- Available now
I am a freelance market research consultant, living and working in London EC1.
I combine sound research technical skills with objectivity and clear commercial thinking to providemore...I am a freelance market research consultant, living and working in London EC1.
I combine sound research technical skills with objectivity and clear commercial thinking to provide answers to the questions critical to business success: \"how can we attract the right clients and how can we retain their business?”
I also have extensive experience as research consultant for PR activity based on public opinion polling or other attitude research including support in technical writing.
Market sectors of particular focus:- Telecommunications, Professional Services, Financial Services, B2B/ B2C
Area Covered: UK/ Worldwide
Company Name: Ruth Betts Market Research
Work Experience Summary: I am a freelance market research consultant, living and working in London EC1.
My skills and experience can be applied at all stages of the market research and opinion polling process:
o Specifying the requirement
o Obtaining buy-in from stakeholders
o Designing the approach to ensure:
ï€ high response rates
ï€ data collected will truly represent views of all audiences accurately
o Writing questions and designing the questionnaire
o Data analysis and reporting
o Driving action based on research findings.
I have over twenty years experience in market research. This includes senior level agency/consultancy and client organisation experience covering consumer and business research with a strong focus on IT & Telecoms and Professional Services markets.
Recent consulting assignments include a period of interim management at the Institute of Chartered Accountants in England and Wales. Deliverables included establishing a new Strategic Research team and a root and branch technical review of the Institute’s Business Confidence Monitor (BCM). BCM is a quarterly economic monitor at the heart of a research-based PR programme undertaken to build credibility with opinion-formers and positioning the Institute as a broad business commentator (see: www.icaew.com/bcm). I continue to support BCM as a senior advisor.
As head of the UK IT & Telecoms practice of global market research group TNS, I directed a team who worked across several Key Accounts (including Sony Ericsson, Motorola, O2, BT, HP, Fujitsu Services) and various other regular clients. My primary aim in this role was to ensure clients were provided with meaningful information to assist them in making commercial decisions.
Prior to that role I was research manager at One 2 One (now TMobile) and Royal Mail.
I am a full member of the Market Research Society (MRS) as well as being member of the Independent Consultants Group (ICG). ICG is an association of over 200 established research professionals who support each other in their practice, exchanging ideas on contemporary thinking and opinions in market research and collaborating on projects (see: http://indepconsultants.co.uk).
I back sound research technical skills with objectivity and clear commercial thinking to provide answers to the questions critical to business success: how can we attract the right customers and how can we retain their business?
Education Summary: Volunteer trainer for Financial Services Authority delivering workplace training in financial capability.
Market Research Consultant