Internationally oriented marketer with over 14 years of experience building knowledge of the business development as an entire unit through working in administration, sales &more...Internationally oriented marketer with over 14 years of experience building knowledge of the business development as an entire unit through working in administration, sales & distribution, Business Intelligence, marketing department and interdepartmental projects. Brand management and activation experience.
Heineken Brand Management and re-positioning, Brand and Communication Independent Consultancy at Dactilar Studio as a Founder and leading Marketing Projects (from concept to execution).
Brand Identity Development, Brand Review and Strategy Development.
I have worked closely together with local departments in Panama, regional office(NY), global office (AMS), agencies and suppliers from different countries in a Multinational company (Heineken) and Interacting with Diageo as part of Caribbean and Central America business partners (Guinness brand management). From Business Review/Positioning/Strategy definition to Business Plan development and its execution. Brand and Strategy presentations to local (Panama) and regional (Americas) board members.
I have been part of insight consumer reviews for strategy development for mainstream and premium brands as business units managing supply, P&L, teams, 360 campaigns, including James Bond and UEFA Champions League campaigns and Commercial Excellence programs.
Experience with business Intelligence and involving stakeholders in strategy development and implementation.
I have Passion for enjoying other cultures, countries and learning languages (Native Spanish, English, I have survived in Brazil with my Portuguese and now improving my French and learning Chinese Mandarin), this energizes and motivates me.
Marcelo, many thanks for your trust and for letting us to help you with your requirement. Feel free to write me to say in touch for specific doubts you could have about issues you face (no need to be just for formal project, as our first PPH client you have advantages of VIP client rsrsrs). Obrigado!