- Broadstairs, GB
- £20 /hr
- Available now
• I have managed PPC accounts for 8 years now on a broad variety of clients from Publishing; Finance; Estate Agents; Computer Software; Gambling; Cosmetic Surgery; Home Learning;more...• I have managed PPC accounts for 8 years now on a broad variety of clients from Publishing; Finance; Estate Agents; Computer Software; Gambling; Cosmetic Surgery; Home Learning; Travel; and Retail. Working with budgets up to £250,000.
• Devising PPC strategies based around client briefs; setting up new accounts across Google, Yahoo; Facebook and MSN and creating content, search and facebook campaign set ups.
• Client communication; reporting performance back and suggesting ways to improve results; presententation of results and ongoing strategy.
• Have worked closely with the Social Media, SEO and Affiliate teams and have a broad understanding of how these can be integrated
• Landing page recommendations to increase conversions
• GAP and Ad Excellence (MSN) Qualified
• Assigning appropriate deep links to keywords, and giving landing page content advice to clients to improve conversion rates.
• Copywriting; creating well-targeted ads; and performing creative reviews to analyse which USP’s work and optimising creatives accordingly.
• Analysing multiple SEM campaigns to improve performance; optimising keywords; and identifying top performing keywords via analysis to increase conversion rates.
• Google analytics; pixel implementation
Area Covered: All
Education Summary: BA Media and Advertising
MA Digital Media