- Leeds, GB
- £7 /hr
- Available now
As a former Head of Copy and Brand with global travel giant, First Choice Group, I am an creative and widely experienced copywriter with more than a decade of experience of writingmore...As a former Head of Copy and Brand with global travel giant, First Choice Group, I am an creative and widely experienced copywriter with more than a decade of experience of writing for the web, direct mail campaigns, in-store retail/POS, brochures, advertising and email marketing.
I have a experience search engine optimisation and online advertising, a thourough grasp of current marketing techniques and a deep understanding of branding and the inter-relationship between copy, creative and design.
Area Covered: Based in Leeds, England... but with a global reach
Work Experience Summary: I have recently left a position as Head of Brand and Copy with i-to-i.com, a member of the global travel business, First Choice Group. In that role, I oversaw a complete re-brand of both design and copy for all global on and offline marketing communications. I looked after a team of around 8 people in 4 countries and ensured that all creative work was both on-brand and under-budget. In my time their the company experienced unprecedented growth and greatly increased their web traffic, this was partly due to the quality and content of the marketing materials that my team and I created.
Over the last 10 years I have worked for a number of companies and clients, including:
Freemans Home Shopping - Senior Copywriter
Fat Face - catalogue, in-store material, packaging and website
Harrods - catalogue and UK website copy. US website launch
McCann Erickson - proofing and copyediting
Royal Sun Alliance - proofing and copy editing
Isotope 75 • clients including The Iron Bed Company, Merrel, Wilson Homes, The Pier.
Audi AFN Delaership - promotional materials.
Education Summary: 2:1 BA (Hons) in Literary Studies - Portsmouth University
MA in Literature - Portsmouth University
Copywriting on and Offline - The Institute of Direct Marketing (IDM)
Proofreading and Typographic quality Control
And various management training courses with i-to-i.com and Freemans