- Ashampstead, GB
- £75 /hr
- Available now
Hi. I'm Rob Barker. I run ADR, an association of freelance artist and designers, and also freelance as a marketing designer. I have newly joined PPH as an outlet for my personalmore...Hi. I'm Rob Barker. I run ADR, an association of freelance artist and designers, and also freelance as a marketing designer. I have newly joined PPH as an outlet for my personal freelance work.
I design for B2c and B2b marketers delivering customer-relevant communications that build awareness and ultimately, help marketers effectively promote their business. I strongly believe my designs work because they are relevant to the consumer and shopper motivations to purchase. This is achieved through an understanding of customer psychology and my designs are carefully planned to influence behaviour.
Over the last 30 years, I have been very lucky to have worked for many of the top global fmcg, retail brands & leisure brands such as Guinness, Diageo, Cadburys & Scottish & Newcastle Retail and retailers such as Boots, ASDA and M&S. I have worked across many different distribution channels and markets in the UK, Europe, South East Asia and USA.
I often offer design research, new product development and brand positioning as partnering skills.
Design for Marketing