social media person + digital storyteller
Fairfax, VA, US
helping brands and small businesses tell their story to a digital-first audience.
Hi! I'm Phoebe McPherson.
Working in the corporate world, I noticed that oftentimes social media was delegated to be a side task, or an after-thought. Or it was somethingmore...Hi! I'm Phoebe McPherson.
Working in the corporate world, I noticed that oftentimes social media was delegated to be a side task, or an after-thought. Or it was something left to a consultant that applied "tried and true" methods without showing many results. But tried and true doesn't fly with social media.
Because social media is constantly changing. Almost daily there are new algorithms, new memes, new accounts trending, new hashtags "shadow banned" on Instagram.
So, I quit my day job and started freelancing instead to help small businesses and emerging brands. I specialize in teaching you the skills, tactics and tricks to fully tackling social media — I want YOU to be the master of your brand's online presence.
I've worked as a journalist covering breaking news. I've written long-form pieces on janitors and famous deceased persons. I've created graphics, websites and blog content for a startup. And last August, I started my own blog, Honestly, Though. If you check it out, you'll find fashion + food + everything in between.
My work has doubled social media engagement on a bare-minimum marketing budget. I create engaging content in the form of packaged video projects, photos and graphics (including original gifs). I've maintained the company's email marketing, inbound marketing, social media marketing, athlete marketing and collaborated on event marketing.
I've taught news conglomerates, C-level executives and entire teams how to use social media professionally and personally. I've given presentations to international committees on social strategy and digital marketing. I've analyzed trends in niches markets and responded appropriately with the best gif possible.
I don't believe that social media is a cookie cutter strategy that delivers instant results. And I don't believe in "making something go viral."
Instead, I believe in great storytelling using social media platforms. Consumers no longer trust brands, which is why I instead believe in highlighting the PEOPLE behind your brand. I believe in putting your customers first and giving them an incredible online experience that perfectly portrays your company. And most importantly, I believe that social media is an incredibly powerful tool that can help you grow and define your business.