- Cape Town, ZA
- $50 /hr
- Available now
What makes my approach to projects (of all types) invaluable is that I bring over 25 years of business experience. So, I approach projects from the perspective of the entire business,more...What makes my approach to projects (of all types) invaluable is that I bring over 25 years of business experience. So, I approach projects from the perspective of the entire business, with particular attention to sales, branding and marketing.
I have a laser focus on objectives and measurable outcomes, which I aim to deliver in the shortest time possible.
Area Covered: Marketing, online retail, ecommerce, product development, call-to-action, communication, web development, social media, copy writing.
Job Title: eCommerce development & Sales Management
Description: I set up Nomushop.co.za to fill the gaps in NoMU's retail distribution.
This company produces a range of much-loved herb & spice mixes, innovatively packaged vanilla products and seriously delicious drinking chocolates.
However, as a small business their distribution is often challenging. And, even when they do get listings, no store is going to list the entire range.
But, whatever they lack in muscle, they make up for in very active and visible marketing. So, they create demand that consumers cannot always satisfy with purchases.
The image I had, of the target customer, was South Africa-based, but it turned out that exactly the same type of person lives in dozens of countries around the world.
The persistent growth in online sales has been fantastic, but two initiatives stand out. The first is the mid-month call-to-action special offer I create for distribution to their mailing list (it took a lot of persuasion to get them to let me use a list they normally use for recipe distribution). And, in answer to the high cost and long lead times of shipping, I created the concept for the special online envelope that enables FREE airmail.
In short, my initial role was to develop the store, and the ongoing one is to manage the online sales. Sadly, herbs and spices don't work as digital downloads, but we're doing our best to frame NoMU's online business for that type of world.
Job Title: Founder
Company: Slingshot Brand Equity
Description: Slingshot is in the business of creating and building brands, and of enabling connections between products and the people who use/buy them.
It all comes down to growing sales, by bringing brands closer (conceptually or physically) to consumers.
Slingshot has a track record of game-shifting innovation in the way it approaches marketing and sales
Job Title: eCommerce development & Sales Management at Cloofwines.co.za
Company: Cloofwines.co.za & Cloofwines.co.uk
Description: Website development and online sales management of Cloof Wine Estate's online shops servicing South Africa and the UK.
Job Title: Me
Description: The sentence “we’re baking blind people” is a little shocking, until you realise that it’s missing a comma before ‘people’. The person who wrote the sentence – surprisingly – majored in English as part of her BA degree (she’s a lovely person, by the way, and not at all discriminating towards the vision-challenged).
It’s tempting, I know, to dismiss the ‘eats shoots and leaves’ brigade as pedants. How important can a comma be, really? Um, very. The example above is just a little one, without any financial implications. A couple of years ago, the Rogers telecommunications company in Canada lost millions of dollars in a lawsuit because the contract was missing a comma.
Language is a communication tool; when used inaccurately it is no longer effective (and may even cost you money).
But language is more than precision. It can make us laugh. Language can make us angry, sad, or glad. It can make us cry. And, yes, language can make us buy (there is a reason why sales messages are referred to as ‘calls-to-action’).
If there’s one thing I love more than the English language, it’s using it. Over the years I’ve written just about anything you can think of, with marketing or sales messages as particular specialities.
The story of Cyrano de Bergerac is pitched as romance, but it’s actually about a copywriter. A really, really effective one.
Whatever your communication needs, I’m here to write them (I may need to draw the line at love letters, though).
Call me Cyrano. Or is that: Call me, Cyrano.
Whatever. Just call me.
Job Title: Marketing, Sales, Product development, branding
Company: Cloof Wine Estate
Description: My responsibility was - effectively - to build the business. When I joined, sales were under 60 000 bottles per year. This number had grown to 700 000 by the time I left.
The actions I took included:
- formation of the Cloof brand, and shaping market perceptions of the brand and its products
- product development (e.g. products/brands like Inkspot, The Very Sexy Shiraz, Crucible, The Dark Side and others played a huge role in the growth of the business)
- complementary events (e.g. food and wine events on the property, as well as securing Rocking the Daisies, a three-day music festival which is hosted at Cloof)
Job Title: Founder
Description: Including a failed business - but one that in its time revolutionised wine retail in South Africa - may seem counter-intuitive. However, there's much more to be learnt when things go wrong, than when everything is always rosy.
And, it means I have something in common with the likes of Richard Branson and a host of other successful businessmen, who can all attest to "it's not how often you fall, but how often you get up again" (or words to that effect).
Job Title: Web Developer & eCommerce sales management
Description: Development of ecommerce website. Online sales management, including monthly special offers.
Job Title: Web Developer
Company: Comet Design
Description: Built website in WordPress (www.h3d.co.za), to design specs provided.
Degree: B Soc Sc
Field of Study: Economics, Economic History & Marketing
University / College: University of Cape Town
University / College: Diocesan College
University / College: Goudmyn Voorbereidingskool