- Berkhamsted, GB
- £40 /hr
- Available now
WHAT SETS YOUR BUSINESS APART FROM THE REST?
It could be me.
It's my job to capture that essential difference - your passion, your dedication, your USP - and put itmore...WHAT SETS YOUR BUSINESS APART FROM THE REST?
It could be me.
It's my job to capture that essential difference - your passion, your dedication, your USP - and put it into words that are compelling, accessible and benefit-driven for your target audience.
I am an extremely competent SEO copywriter and an expert in online content development, management and creation.
Combining my skill as a published print journalist with 17 years experience as a website producer, I can be relied on to deliver dynamic, accurate copy across all media, in the most appropriate style and format - and within the parameters of CMS requirements.
I'm well versed in the art of brand-lead editorial; I offer versatility, creativity and an attention to detail that ensures my work delivers for you and your customers.
My experience online and within advertising and PR agencies has instilled in me the value of a strong company/brand identity. Whether I'm writing for print or digital platforms (including social media sites such as Facebook or Twitter), my aim is always to enhance and strengthen the customer/client relationship.
Area Covered: Hertfordshire, London
Summary: Waitrose, confetti.co.uk, Virgin Media, UKTV, Nokia, Lloyds, AOL and Durex - I'm proud of the work I've done for some of the UK's biggest brands. An online project for Bayer Schering’s Levitra campaign won Revolution magazine’s Grand Prix for outstanding digital marketing.
I have 17 years' experience of writing for the web, including site auditing, content strategy, online brand development and the delivery of compelling, benefit-driven editorial that speaks the language of your target audience.
My writing is underpinned by web experience that goes beyond the written word. As the Producer of Interactive Programming for Living TV, I worked both online and for the 'red button' service, negotiating the interests of multiple stakeholders in every project, from PR and marketing to programming and IT.
Subsequently, I took a contract role as the Executive Producer for UKTV New Media, overseeing their portfolio of channel websites.
Attention to detail and the ability to create and maintain a consistent tone of voice were born from three years as a Sub Editor for IPC magazines. Travel writing has also been a passion, with published magazine work as well as a key role in the writing of Body & Soul Escapes, an international guide to holistic holidays.
Job Title: Online Editor & SEO Copywriter
Description: I tackle online content from every angle, including site rewrites, features, reviews and advertorials, as well as email newsletter campaigns and social media. I'm an expert in creating dynamic, on brand, search-friendly copy.
Including B2C and B2B communications, my portfolio of corporate and consumer clients has given me flexibility and versatility as a writer. From financial services, education and government bodies to food, health and fitness, football and fashion, I've covered a lot of ground.
I also bring strong project management skills with an excellent understanding of branding, marketing and PR - knowledge that puts your business first, always.
Job Title: Editor, Virgin Media Shorts
Company: Virgin Media
Description: An award-nominated, web-based short film competition, Virgin Media Shorts launched in 2008.
As the content strategist, writer and editor, I created bespoke features and a blog around the entries received and encouraged a busy online community through social media.
Working closely with the Sponsorship and PR teams, as well as in-house production and design, I managed the brand’s voice across the website and in all relationship marketing initiatives.
Job Title: Travel journalist and copywriter
Company: Freelance writer
Job Title: Executive Producer
Description: • One half of a job share with overall editorial control of the ten UKTV websites and iTV platform.
• Managing a team of producers, developers, designers and freelancers and co-ordinating all work with iTV operations, technical, marketing/PR, programming and commercial teams.
• Interactive project manager for two bespoke websites to support UKTV G2’s 2006 World Cup coverage and UKTVSlam.tv, a broadband basketball site. This included devising the editorial strategy, commissioning content and ensuring adherence to transmission-sensitive project timelines.
Job Title: Producer, Interactive Programming
Company: Flextech Television
Job Title: New Media Producer
Job Title: Freelance copywriter for ongoing agency work
Description: Web content created for various clients including Nectar, Durex, Post Office and Odeon
Online content manager, editor and copywriter