- Moscow, RU
- £20 /hr
- Available now
I offer project managent, business planning, market reseach, data analysis and other consulting services.
2002-2007. Higher School of Economics State University (HSE),more...I offer project managent, business planning, market reseach, data analysis and other consulting services.
2002-2007. Higher School of Economics State University (HSE), Moscow. BS in Sociology. Majored in economic sociology.
ï‚§ Yearly project: a field marketing research “Students as consumers of cell phones, voice, VAS, and mobile content”
ï‚§ Degree research: “The use of computers and internet by RF population: the IT stratification perspective” (based on the Russian Longitudinal Monitoring Survey data).
2007-2009. In never-ceasing search for professional growth, I attend evening MA courses in the field of e-business on the Business-Informatics department in HSE (able to work full time). The major subjects: e-commerce, internet-marketing and web-data analysis are taught by great practitioners from leading Ru-net companies: Softkey, Mail.ru, Ozon et al.
Since 04.2008 •Project Manager at XTPM LLC: marketing, research, business planning and consulting for innovative businesses. Successfully developed 4 business plans, 2 secondary data research, 1 web-site reengineered
12.2007 • 03.2008 - GD Team (gdteam.com) • internet-marketing manager (MMORPG market)
• Developing the marketing complex to promote the companies both information and gaming resources:
arena.ru, 8day.ru, mmogame.ru et al.
• Desk-research, secondary data analysis. Researching and segmenting the MMORPG target audience.
• Supporting the advertising. PR and sales services’ activities. Analyzing the marketing communications' results and effectiveness.
09.2007 • 12.2007 • ASTRA Business Lab (astralab.ru) • research project manager.
• Desk-research, secondary data analysis. Accomplished research projects concerning the following markets:
• Cottages and real estate in the far vicinities of Moscow (70-150 km).
• Special coatings based on polytetrafluoroethylene (Teflon’® etc).
• Marketing analysis: detecting the market’s key parameters, price monitoring, investigating competitors (RFQ, competitors’ matrix, SWOT), surveying experts.
• Consulting the clients.
Experiences in various fields in marketing research
• Desk research • producing marketing solutions and insights using information from secondary sources such as Internet, databases (census, RLMS, TGI); «mystery shopping» etc. Consequently, formulating a marketing plan, describing the recommended marketing complex, including ATL&BTL activities, pricing, product design and merchandizing.
• Quantitative field research:
ï‚§ Developing projects and questionnaires.
ï‚§ Conveying surveys and polls; Processing and debugging the data.
ï‚§ Analyzing data in SPSS (descriptive, cross-tabs; correlation, regression, factor, cluster analyses: ANOVA, constructing models in AMOS et al.)
• Significant experience in writing essays, reports and articles (both in English and in Russian).
• Composing presentations in MS PP and communicating them to audience (English and Russian).
• Great Interest to IT market and e-business, amplified by MA studies in the field.
• Eagerness and drive to master the internet and product-marketing .
• Goal orientation and reasonable initiative.
• Stress-proof hard worker.
• Able to determine problems and suggest creative solutions.
• Proficient with MS Office (Word, Excel, PowerPoint, Outlook) and Internet.
• Experienced SPSS user (familiar with Syntax).
• Strong command of written and spoken English (as well as Russian); knowledge of business language; good presentation and correspondence skills.
• Non-smoker, non-drinker, driving license got.
• Ready for business trips, foreign passport got.
• Hobbies • hiking, backpacking, singing.
• Interests • Internet, social sciences, traveling, music.
• References are available at request.
Area Covered: Worldwide
Company Name: XtPM
Project Manager, Business Planner, Researcher