- Cardiff, GB
- £7 /hr
- Available now
working on building a design hub in cardiff that can take on the big boyz of london and bristol!
Objective and personal statement
I am a fashion designer, consultant, illustrator and businesswoman. A creative, ambitious, and business minded individual, I possess a provenmore...Objective and personal statement
I am a fashion designer, consultant, illustrator and businesswoman. A creative, ambitious, and business minded individual, I possess a proven ability to implement unconventional and successful solutions to complex problems. Due to my vast experiences working overseas and alongside diverse cultures, I believe my skills are relevant to the fashion industry, in addition to establishments requiring expertise in communications and public relations. I am able to quickly establish significant insights into the needs of the consumer, thereby enabling retail, design, and sales businesses to retain loyal customers and establish a quickly expanding clientele base. I am a successful innovator with both drive and ambition, something which has proven highly beneficial for previous employers.
I have previous experience working within menswear, teens/juniors, womenswear and maternity departments, inclusive of multi-product experience in both knits and wovens. My graphic design and illustration degree/experience is also vital for t shirt design and approval. Further, my expertise in CAD, technical pack capabilities and approve samples is advantageous for any design firm.
I wish to work for a company offering a wealth of career prospects and professional/personal growth. I have a passion for fashion and my goal is to possess my own successful boutique brand. I particularly wish to work in a fast-paced environment which revolves around fashion, art, and the consumer. I possess excellent interpersonal skills, and as such, feel that public relations and promotions would also fit both my personality and aspirations.
Bachelor’s Degree (Hons)– Illustration 2007-2010
University of Wales Institute & Cardiff School of Art and Design, Cardiff, Wales
This degree encompassed modules including basic aspects of illustration (and 3-D), as well as printing methods, art philosophy and theory, and business and copywriting.
Associates degree (3.7 GPA) – Fashion Design and Merchandising 2003-2004
Katherine Gibbs School, NYC, USA
This course included multiple aspects of fashion design, from sewing, technical packs, marketing merchandising and textile studies.
Neon Nada Designz, Cardiff/Cairo Apr 10 to present
Freelance designer and illustrator
I am currently freelancing, working for various clients. These include boutiques, marketing firms, design studios, and individual commissions. My work includes, but is not limited to, sample making, technical packs, flat design sketches and logo design. I have assisted with rebranding and have also designed marketing merchandise. I successfully sell original apparel, bespoke t-shirt graphics and canvas prints, in addition to designing wedding dresses, men’s and women’s t- shirt graphics, textile prints, artwork, catalogues and banners.
EMTAS Cardiff, Cardiff Council Apr 11 to present
Bilingual Arabic teaching facilitator
I provide classroom support, particularly for Arabic speakers, translating written and spoken English to Arabic using innovative teaching techniques. In this role, I work with KS1-2 and SEN children, supporting the integration of families into British society. Responsibilities include education of cultural expectations, creating an atmosphere of cultural awareness in the classroom, organisation and promotion of multi-cultural events, and the provision of external support to parents unfamiliar with the British education system. I also regularly use my creative skills; making theatrical backgrounds, designing children’s costumes, and face painting. I also founded a KS2 art club, helping children with learning difficulties gain confidence.
Ochee Socially Creative, London Mar 10 to 2012(freelance)
Freelance design consultant
In this role, I was involved in trend forecasting for Jason Kelly of Ochee design studios. I implemented my Illustrator and Photoshop skills, designing a flawless catalogue inclusive of mood boards and detailed research on trends, colour palettes, and external competition. I also provided sketches and initial/technical designs, including a 50 page professional booklet inclusive of marketing/product research in addition to sample sourcing and manufacturing. I devised a three-brand/tiered studio plan, and Jason Kelly now has a thriving t-shirt business alongside a successful graphic design studio. We are currently designing a creative collaboration line to be released in the near future.
Debenhams, Bristol Jan 11 to Apr 11
In this role, I catered both to individuals and larger groups (wedding parties), providing an excellent customer service based on rapport and deep understanding of the customer’s needs. I provided styling and “how to dress" tips, increasing revenues and promoting Debenhams own brands. I also reached a younger demographic by implementing innovative and creative ideas I successfully reached weekly targets regarding in store promotions, and organised larger events including wedding fairs. I gained valuable skills regarding sales, public relations, telephone bookings, filing systems, visual merchandising, and liaising with other departments, building and maintaining a large customer base through great service, and vast fashion, product, store and trend knowledge.
Death Kitty, London Dec 09 to Mar 10
In this role, I provided successful trend forecasting, for both the domestic market and a niche foreign market in Japan. I ordered and researched Japanese magazines, liaised with Japanese contacts and interacted with overseas boutiques. I implemented by Adobe Photoshop and Illustrator skills, designing textiles which are currently being used overseas, provided rough and corrected fitting samples, and designed six key profitable pieces. I provided research on current trends, colours palettes and competition.
Mezza Luna, Cardiff Aug 06 to Aug 10
In this role I facilitated the running of the restaurant alongside the manager. I increased our customer base and revenue, by implementing high levels of customer service, events organising (parties and VIP events), and creation of promotional materials. Using my marketing and PR skills, I provided marketing assistance regarding items such as menus and designed work uniforms. I successfully designed redecoration for the restaurant’s club weekend evenings, and organised entertainment, further increasing profits. I was involved in timetable planning, hiring and training of new staff, budgeting and shopping for stock, resolving complaints, and general bartending/waitressing duties.
Block Corporation, NYC, USA Jun 05 to Jul 06
I was the youngest designer at Block Corporation, involved in every aspect of design, from sourcing cutting edge textiles and finishing, to creating technical packs and approving/correcting samples. I was responsible for pitching collections to large U.S. retailers such as JC Penny and Macy's. I designed menswear for companies including National Geographic, Penguin, EST, and Izod, generating a huge increase in profits. I was the first to identify bamboo as an antibacterial and durable fabric, introducing it as an environmentally friendly cotton replacement. I utilised this material to create all technical packs and design cutting edge apparel for National Geographic, selling out in record times. My trousers, extremely successful iPod shirt and iPod pocket reversible jacket, and a number of my t-shirt graphics are still being traded. I researched and sourced innovative textiles and fabric finishes, and designed a new younger line for National Geographic and Hobie surf wear. I created presentations for local and national events including the Las Vegas Magic trade show and National Outdoors Show and managed fashion interns. I also researched trends from Europe and Asia, dealing with all technical procedures abroad, in addition to handling all dealings with Indian and Egyptian factories.
Funky Pirate, NYC, USA June 04 to March 06
Party promoter and PR agent
I promoted parties, events and one-off nights, including exclusive VIP events, and club/lounge openings in New York City. I was part of a great team that went on to thrive and host some of the most sought after parties in lower and upper Manhattan and Brooklyn. I created and managed guest lists, and personally planned events for Kanye West, Jay-Z, and mass celebrity events. I also used this role as a platform to host fashion nights and shows.
8th Street Lab, Freaks and Invetro, NYC, USA Feb 03 to Dec 04
Manager and head buyer
I created a successful and popular boutique image for this store in the lower east side of Manhattan, increasing and maintaining customer loyalty and creating successful key fashion items, including best-selling pieces. I styled bands and celebrities for photo shoots and represented, promoted and sold store brands in the Magic Trade Show. I merchandised fashion items and accessories, bringing in celebrity clientele. I made samples, designed graphics, analysed stability of stock, developed book keeping skills, and researched buying trends.
Reference Point, NYC, USA Sep 04 to Dec 04
In this role, I sourced the market for trim and fabric suitable for my employers. I created spec sheets and organised sample layouts for seasonal collections.
Red Eye Grill, NYC, USA Mar 03 to Feb 04
This was one of the busiest restaurants in New York, catering for celebrities and many other high-end customers. I flourished as a bartender and waitress in this exciting and fast paced environment, providing lively, enigmatic, and humorous service to all customers. During my time here I was awarded the accolade of friendliest waitress and bartender.
Comic strip live and NY comedy club, NYC, USA Mar 03 to Mar 06
Standup comedian, and club promoter
This role involved working for two of the best comedy clubs in New York, one of which was owned by Dave Chapelle. I began by selling tickets, and then was promoted to team leader due to high sales figures. The team were asked to put on an amateur comedy night, which was a raving success. I performed on stage, wrote a stand-up comedy sketch, was involved in background and costume design, and as a result, promoted an extremely successful club night.
Software Fashion Other
Adobe Design Public relations Arabic
Adobe Illustrator Fashion illustration Team player
Microsoft Office Event management/planning Problem solving
Mac platform Toon Boom Punctual
Adobe Photoshop Art and design Enthusiastic
Adobe Flash Screen printing Friendly
Adobe Dreamweaver Trend forecasting Blogging
Computer Aided Design (CAD) Presentation boards Writing
• Most recently being asked to do two trial projects for multimillion pound design companies, which lead to two interviews, 1 lead to an offer of employment and the other lead to future freelance accounts.
• Seeing my work and/or seeing children I have taught flourish. I like to believe I have touched the lives of many and have made a contribution where ever I have worked.
• Being interviewed by multiple magazines, such as G-Magi, National Geographic, and most recently, the Egyptian magazine entitled, “What Women Want.”
• Being part of the final 20 contestants for “The Rihanna Show”, a program which aims to find the next big fashion designer with the chance to design Rihanna’s tour wardrobe.
• Increased sales by over 70% with my first collection for National Geographic.
• Youngest designer for Block Corporation.
• Organized Kanye West's birthday after- party.
• Attended Seeds of Peace in Maine as part of the Egyptian delegation, promoting peace and awareness across troubled political countries.
• One of the youngest performers in “Annie” performed for the first lady of Egypt.
My own website: http://www.neonnada.com
Activities and interests
Charity work Travel Politics
Surfing Fashion Art
Music Comedy Stand-up Comedy
fashion designer,textile artist,llustrator,trend forecaster and t shirt graphic designer