- Derby, GB
- £7 /hr
- Available now
Hello, I am an experienced and personable marketing propositions and sales professional. My key strengths include a strong analytical and academic background and focus on solutionsmore...Hello, I am an experienced and personable marketing propositions and sales professional. My key strengths include a strong analytical and academic background and focus on solutions that deliver results.
Area Covered: Marketing, Sales, General Management, Consultancy, Planning
Work Experience Summary: Golden Buddha Beach Resort - Thailand
Marketing and Sales Director
Resort & Land Sales
Management and delivery of sales targets
Reservation and operations systems
Supplier contracts & logistics
Blue Guru Diving & Adventure - Thailand
Lead team of dive professionals
Business development for a fledgling business through marketing, management and online solutions
HSBC Banking Group plc
Marketing Efficiency and Effectiveness Manager
Management and reporting of budget in excess of £50 million.
Approval of all marketing budget from business priority, clear metrics and strategy point of view.
Manage econometric modelling programme to understand activity ROI and support planning and optimisation of budget.
Manage harmonisation of key business metrics across HSBC, first direct and M&S money brands
HSBC Banking Group
Marketing Planning Manager
Managed marketing planning for Mortgages, Loans, Credit Cards, Savings & Investments, Insurance and Fraud. Budget responsibility in excess of £15 million and managed two direct reports.
Acting Head of Planning
Developed communications propositions from customer insight to marketing brief
Project managed integrated campaigns
Produced robust business rationale for all marketing activity with clear objectives and measures for success
Implemented an evaluation, planning and budget framework to provide robust structure and process for all marketing activity. This includes providing analysis and insight on monthly response, volume and income metrics to direct future activity
Delivered category performance reports to senior management with product and finance managers to direct future activity. Includes market analysis and opportunity, external research, media metrics and brand effects.
Abbey (Part of Santander Group)
Marketing Manager – Brand and Marketing Communications
Managed implementation of £6 million communications budgets across the bank categories of Business Banking, Mortgages (Intermediary & Direct) and General Insurance
Implemented effective external and internal communications ( TV, Radio, Press, Online, Branch, Intranet)
Experienced management of advertising, media and specialist agency relationships
Merchandising experience: includes print buying, sales promotions, sales aids and training materials.
Graduate Sales Management Trainee – Abbey Retail Network
Managed retail branch store and 5 FTE
Created 1-year branch strategic plan including allocation of sales targets and other performance measures
1 year proven successful customer sales experience as a Financial Advisor
Developed various personal and business skills through fast track customer manager programme.
Volunteer Work Career Break
Following completed TEFL training, taught English in El Salvador, Colombia and Argentina
Completed projects developing communities in Guatemala and Thailand
Summary: Nottingham University 1996 – 1999
B.Sc Hons Degree: Productions and Operations Management: (2.1)
Studies include: Managerial Economics, Business Accounting, Logistics, Statistics, Computer Systems, Industrial Relations, Quality Management., Maths, Marketing, and Entrepreneurial Business.
1989 – 1996
A levels: Law (A), Economics (C), Maths (C), General Studies (C)
9 GCSE’s grades A-C
Certificate for Financial Advisors (C.E.F.A) 1, 2 & 3 – Merit Jan – Aug 2000
Degree: Engineering and Management
Field of Study: Engineering & Management
University / College: University of Nottingham
Marketing and Sales Consultant