Marketing, Brand & Communications Consultant
Multi-faceted, highly experienced marketing and communications consultant, former CEO of respected, successful and profitable £muti-million Group, now semi-retired. However, Imore...Multi-faceted, highly experienced marketing and communications consultant, former CEO of respected, successful and profitable £muti-million Group, now semi-retired. However, I still enjoy the buzz of building brands, the excitement of achieving business growth and development and the thrill of making a positive difference to clients goals and objectives.
I am ideal for interim and start-ups, or companies looking to make a significant change to their business dynamics.
I\'M NOT IN IT JUST FOR THE MONEY - so this could be a bargain!!
Area Covered: UK - will travel for right project
Industry: Have advised and consulted most of the....!
Work Experience Summary: 1991-1999 JAFFE KEATING London
Chief Executive/Client Services Director - 23 Staff, A £24 million billings, based Covent Garden marketing and advertising group.
’· Directed & built this award-winning Brand Marketing, Communications and Design Group from start-up to one of UK\'s top 50 Agencies. Achieved consistent growth in turnover and profit.
Key marketing achievements included:
’· Retail: Brand redefinition and unique targeting - Waitrose Supermarkets, including new store and superstore launches - resulted in their most successful four-year growth period & won BEST RETAIL and BEST FOOD Campaign Awards
’· Brand marketing - Burton Ales, Goodyear Tyres, New Zealand Lamb, Bacofoil, Battersea Dogs Home, Air Jamaica, BWIA International Airlines (won BEST RADIO AWARD) and Toy Options
’· Mergers & corporate communications - Carlsberg-Tetley
’· Membership building for Civil Service Motoring Authority (CSMA) & Britannia Rescue. CSMA is one of the largest private members club
’· Not for profit: Social awareness and fund raising - Terrence Higgins Trust & Motor Neurone Disease
’· Customer loyalty programme - built market\'s best database for Pioneer Laser Discs
’· Socially sensitive affinity marketing - Age Concern Insurance Services, won Marketing/BT BEST USE OF TELEMARKETING Award
’· Effective design and literature projects - NatWest Bank and Bank of Ireland
1983 -1991 BURTON WISGARD London
Managing Partner - 47 staff, Â£18 million billings, based Soho.
’· From start up, built and managed this successful Integrated Communications Agency, with 3i plc backing. Responsible for New Business, Client Servicing, Marketing and General Management. Major clients included Alitalia Europe, Bain Hogg Insurance Group, Tate & Lyle Golden Syrup, Cherry Valley Farms, Mercedes Benz Europe, Southwestern Bell Telecom, Charterhouse (Merchant Bank), EMAP Publishing (42 Titles), Perpetual Unit Trusts, and Falcon Holidays.
1977 - 1983 DOWNTON ADVERTISING (Saatchi & Saatchi Group) London
New Business & Account Director (Board)
’· Briefed to take niche film agency into mainstream consumer markets. These ultimately accounted for over 50% of more than doubled total billings.