I have been heavily involved in Search Engine Optimisation (SEO) for over 8 years, having helped websites achieve high rankings and healthy growth in targeted and relevant visitors.more...I have been heavily involved in Search Engine Optimisation (SEO) for over 8 years, having helped websites achieve high rankings and healthy growth in targeted and relevant visitors. It hasn't stopped there as I work with clients to continually improve conversion rates from those visitors. My background has been in software and technical support so I am equipped in dealing with all the major CMS as well as bespoke systems. I work as a complete SEO package for smaller sites and for larger business plug into their existing structure.

My work is all about building the brand, developing the right traffic through the main channels, helping that traffic to convert and that traffic wanting to keep loyal to the site.
SEO should be holistic in approach and all about wanting to give the visitor a great experience.

SEO has evolved over the years from picking a few keywords and using whatever was available to squeeze a high ranking in Google, to be part of an overall inbound marketing strategy where user experience is the primary driver. This has been in part moulded into proper shape by major algorithmic changes in Google and many years ago I recognised that "cheating" was purely unethical and at some point always failed.

I also specialise in Google penalty recovery, mainly recovering from Penguin or Panda manual or algorithmic penalties. Sometimes traffic trails off over a period for varying reasons and I analyse and develop a strategy for recovery.



***WHAT I DO NOT DO, OR ASSOCIATE WITH***
Low quality content
Spamming
Low quality link building strategies
Fake/forced social media activity
Any bulk/automated service

Most of those practices will at some point be picked up by Google, if not immediately, and hit with either a manual or algorithmic penalty. Cheap SEO can cripple a site for months and can be very costly to put right. The frightening thing is that these kinds of services are still rife.


Google Adwords

For pay per click advertising I effectively setup and manage Google Adwords campaigns, for search, display and remarketing. Continually optimising to improve quality score, lower cost per click and improve conversions.

I have worked with small start-ups to high revenue mid-size business. At the top end managing an account with £0.3 million budget.


If I could summarize myself I’d like to say that I am one of the good guys. If I take on a job I want to be part of the team and I genuinely want to see the website benefit long term not just the short term. I’m open and transparent in what I do and adapt to change. I take advice from leading inbound marketing experts to continually grow, as SEO is forever evolving and every website has it's own merits and pitfalls.