Copywriter, Editor & Content Specialist
I am an experienced copywriter and content producer with over two years of professional and freelance writing experience in the e-commerce, lifestyle media and luxury hospitalitymore...I am an experienced copywriter and content producer with over two years of professional and freelance writing experience in the e-commerce, lifestyle media and luxury hospitality sectors in Shanghai and Hong Kong. I have created copy and content for print and digital publications, APPs, social media channels and offline campaigns, press releases, marketing materials and more, each according to a distinct tone of voice and target demographic.
I have produced weekly newsletters and analysed engagement and KPIs, intranet-based news stories and internal bulletins, managed social media accounts on Instagram, Facebook and WeChat and planned events and collaborations with clients.
Freelance clients and full-time positions have included:
Time Out Shanghai (Print/Digital Platform, Time Out Group)
City Weekend Magazine (Print/Digital Platform, Ringier Group,)
The Peninsula Shanghai and The Peninsula Hong Kong (5* Hotels)
Coco di Mama (Restaurant Chain, London)
FIELDS China (E-commerce, Shanghai)
BottlesXO (E-commerce, Shanghai)
Klook (Travel, Hong Kong)