- Blackburn, GB
- £7 /hr
- Available now
I have over ten years of marketing experience across the public and private sectors, from the competitive sales industry to working with young people in schools. Whether it'smore...I have over ten years of marketing experience across the public and private sectors, from the competitive sales industry to working with young people in schools. Whether it's a one-off project or a full scale strategic plan, I'll work with you from start to finish to make sure the end result achieves your goals.
I describe my company as a full service strategic and creative marketing consultancy because:
1. I have the expertise and experience in everything to do with marketing, so you can work with just one company for all your marketing needs.
2. There are lots of strategic consultants who will advise you on what you should be doing, and lots of creative design agencies that will do it for you. I do both.
3. You'll work with a specialist marketing consultant who will advise you on the most effective and best value plan of action before personally putting that plan into practice.
If you'd like to work with a marketing consultant you can trust to care as much about achieving your vision as you do, then give me a call on 0845 544 1079.
Area Covered: UK
Company Name: Mac Marketing
Industry: Marketing and Advertising
Job Title: Private Sector Experience
Description: Successfully managed and led teams through operational delivery and strategic campaigns, including graphic designers, web programmers, marketing assistants, IT and finance departments, PR consultancies and sales teams.
Created and launched brands for international property developments, implemented large scale marketing campaigns and generated quality lead generation that led to multiple sales.
Conducted a review of central marketing support service to education and healthcare construction projects leading to repositioning of service to align with objectives from customer feedback to add greater value.
Developed guidelines for a central marketing team's support service and revised financial recording and reporting systems to improve efficiency.
Implemented new procedures for event management, marketing materials, project management, client case studies for PR, photography, site visits, site hoardings and signage.
Designed and wrote content for numerous websites, corporate and consumer brochures, newsletters, business proposals, direct mail, press packs and promotional displays for agencies, shops and exhibitions.
Achieved high profile local, national and specialist press coverage using client case studies, advice for buyers and property investment expert's comment and market predictions.
Planned, designed and negotiated rates for high impact local and national media advertising campaigns including press, radio and online.
Managed a wide variety of well attended roadshows, open events, exhibitions, seminars and launch parties; provided tactical advice and visual materials to increase number of visitors.
Coordinated multiple overseas property inspection trips including a highly successful trip by privately chartered flight to Cape Verde.
Managed and expanded customer databases using online direct marketing campaigns to generate enquiries and attendance at events.
Conducted an internal consultation and communications programme to research, develop and implement a new brand and marketing strategy to regional management and employees across four branches of an appliance and services firm.
Established and maintained strong business to business introduction partnerships and referral systems for a number of companies.
Job Title: Public Sector Experience
Description: Created and implemented brands to represent joint working and complex Local Education Partnership made up of two local authorities, a private sector construction company and government investment vehicle.
Held position of strategic communications and engagement lead on local authority Building Schools for the Future teams to meet all communications, marketing and consultation requirements during planning and construction.
Advised senior management of local authority, schools and private sector sponsors on the process of becoming and marketing academies.
Provided expertise in the evaluation of bids for construction projects and in the negotiation of marketing and communications services to be provided throughout the contract.
Managed local authority team responsible for producing marketing for all services and schools working with children and young people, including difficult issues of fostering, adoption and safe sleeping.
Coordinated consultation exercises and programmes to engage children and young people in changes to their school, from their views on becoming an academy to their ideas on improvements through design.
Engaged children and young people in the development of brands to represent communities and a Local Education Partnership.
Organised well attended Local Education Partnership events from public consultation meetings to celebration events.
Advised and helped schools implement communication and consultation activity to ensure their school and local communities were informed and involved in upcoming construction to improve learning and leisure facilities.
Summary: 2000-2004 University of Central Lancashire: BA (Hons) Public Relations with Marketing 2:1
1998-2000 Bolton College: Advanced GNVQ Leisure and Tourism: Distinction
1993-1998 The Deane School, Bolton: 10 GCSEs grades A-C
ICT and Design Skills
Competent in Adobe Photoshop, Adobe Illustrator and Adobe InDesign for the production of creative and professional marketing materials to commercial standards and specifications. Experienced in Microsoft Office including Word, PowerPoint, Publisher, Excel and converting documents to Adobe PDF.
Degree: BA (Hons)
Field of Study: Public Relations with Marketing (2:1)
University / College: University of Central Lancashire